Productizing your Technology Innovation
With more than 8,000 team members, we’ve got a lot of great thoughts and perspectives to share! Today we’re featuring senior architect in technology consulting Amey Navelkar, who discusses how you can and should productize your technology innovation. After all, what good is innovation if you don’t do anything with it!
As Amey writes:
Many a technology innovator makes the leap of faith to start their journey with that single step that needs to be taken. Knowing that it will not be an easy journey. There will not only be many more steps and miles, but detours, lost ways, forks in the path that you chose wrong, retracing your steps and sometimes not even knowing what your destination is. There will also be the joys of finding good co-travelers, doing interesting work that is out of your comfort zone and collaborating with wonderful partners who will point you in the right direction and help you correct course. And of course, a strong sense of accomplishment when you look back on your travels and see how your technology innovations have been able to transform your business, or even your industry.
But sometimes in this innovation journey we can’t see the forest through the trees and we lose our way. One of the biggest challenges startups as well as enterprises encounter, is mistaking the technical innovation they developed to be a product that will automatically acquire customers and become a successful business. More so if you have set out to build a niche product that will define a new category or business stream and has very little existing references or industry peers and competitors. It’s not surprising that more than a few product startups with exciting innovations under their belt are unable to productize it or scale business. Or enterprises which are trying to innovate in a software-driven and digital world, to stay competitive and ahead of the curve.