In this new connected world, disruptive forces are coming from all directions and enterprises must be prepared for competition, not just from known peers but also from next-generation born-digital companies. These fresh start-ups are not encumbered by physical legacy constraints or a mindset that limits how they see the world. They do things differently. They listen to customer requirements, experiment and are set-up for continuous delivery, seamless integration and are able to respond rapidly with actionable intelligence.
Innovative transformational solutions, commonly available on the internet, are hard to replicate within the enterprise. It may appear seemingly trivial to integrate systems and data that are primarily in enterprise control. However, the complexity and inflexibility of deeply-entrenched legacy systems make this task hard. Responding with alacrity, on a continuous basis, requires a culture that is agile and encourages innovation and experimentation at speed.
Users today have an insatiable appetite for compelling experiences. They expect and get them in their personal lives on the Internet, and they expect the same from their enterprise applications.
Users expect experiences which make their job easier. Experiences that are task-centric, actionable and personalized for individual use. User demands will continue to evolve and the business must test, experiment and respond continuously and by design.