Persistent’s Email Analytics Solution

The value of email information has risen considerably as email is the primary mode of interaction and data sharing within and among enterprises. Even in the age of Twitter and Facebook enterprise email continues to dominate organizational communications. According to market research firm Radicati Group, email users are projected to increase to over 1.9 billion by 2013 and worldwide email traffic will be about 507 billion messages per day. The Gartner Group predicts growth rates in email volume of 40% per year and wireless email users to reach 1 billion by 2014. With the increasing volumes of email, there will be an increase in the amount of data being shared.

This data is authentic and readily accessible with no additional cost and can give actionable business insights if leveraged effectively. The data volume and its semi-structured nature make it difficult to analyze and derive useful insights.