Bridgestone: Enabling the Mobile Workforce for Innovative Service Models

Bridgestone Europe follows a unique tire-as-a-service business model, where customers are charged by usage as well as tire wear and tear. Bridgestone’s business requires their dealers and service engineers to undertake inspections of tires on vehicles at various outdoor locations, often in difficult working conditions. Data needs to be obtained regularly from thousands of vehicles across numerous fleets.

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