Automotive Event Gothenburg

Insightful Engineering at Enterprise Scale


26th March 2020 | 2:00pm to 4.30pm CET

At a recent event, Dr. Bernhard Rieger, PMT Head and Head of Quality and Processes at Continental’s Chassis & Safety division, said,“The shift towards autonomous, connected, electrified, and shared vehicles has a major impact on our business. In order to meet these changing requirements, we are working with IBM to reinvent the way we develop and deploy products.”

Dr. Rieger and his team in the Chassis & Safety Division of Continental leverage IBM’s ELM solution to further advance the development of smart, connected vehicles by helping its engineers to collaborate and share data across teams. This improves workflow to develop and track products in real time over their entire lifecycle. Continental leverages these capabilities to cover the development cycle for systems and software, including Modelling and simulation, as well as requirements, quality and configuration management.

IBM’s Role in the Future of Complex Engineering

Bringing data-driven insights closer to the engineering teams is critical to driving the future of product engineering. Across the end-to-end engineering lifecycle, the compliance standards that keep us safe, and the digital twins and digital threads emerging from this data awakening, IBM and Persistent have set our sights beyond the current tipping point. We want to ensure our customers are equipped with the tools they need to develop tomorrow’s products in a smarter, safer and more inspiring way, at enterprise scale.

Persistent Systems is partnering with IBM to share our vision for the Automotive ecosystem with you


14:00Welcome, Persistent Intro and Agenda ReviewMichael Nees, Persistent Systems
14:05IBM ELM vision and an outlook into some IBM AI initiatives (to improve the practices of companies working according to ASPICE)Maria Ericsson, IBM Watson
14:15Compliance to automotive standards (functional safety focused) In a governed/controlled process; how do we collaborate in the context of functional safety standards and what are the technical, legal and commercial implications?Fariz Saracevic, IBM
15:00Managing Engineering Complexity; How does our Engineering Lifecycle Management solution help you to manage multiple variants and versions across the lifecycle of your products and how can that enable your companies to adopt the concepts of Product Line Engineering?Geoff Clemm, Persistent Systems
15:45Efficient collaboration; How can a car manufacturer improve the collaboration with its supplier ecosystem and how can a supplier work efficiently with multiple car manufacturers? This presentation will discuss different approaches and sketch the possibilities.Geoff Clemm, Persistent Systems
16:30CLOSEMichael Nees, Persistent Systems



Fariz Saracevic

Senior Offering Manager, IBM

Fariz Saracevic is a member of IBM Watson IoT Offering Management team, responsible for IBM Engineering Reporting solutions and Automotive industry solution. Prior to this role, Fariz was responsible for IBM Rational Cloud strategy, IBM Rational solution for Agile ALM, JazzHub scenario design, IBM Rational solution for Collaborative Lifecycle Management (CLM) and he was part of Automated Software Quality Product Management team responsible for automated functional solutions. Fariz co-authored “Software Test Engineering with IBM Rational Functional Tester: The Definitive Resource” book and he is writer and co-writer of several articles. He is Lean and Agile evangelist and founder of the Bosnia Agile and Lean and Agile Middle East associations. Fariz has worked for IBM Rational since 2004. He is a speaker at a wide variety of world-wide conferences on the Agile topic. He holds a Master’s in Information Technology degree from Virginia Tech and Bachelor of Science degree from George Mason University.


Geoff Clemm

Distinguished Engineer, Persistent Systems

Geoffrey Clemm is a Persistent Systems Distinguished Engineer, with over 30 years of industrial experience designing, implementing, and deploying software development tools. His primary responsibilities include IBM’s ELM (Engineering Lifecycle Management) offerings and Software Configuration Management technologies.

Geoff is the primary author of RFC-3253, the IETF standard versioning protocol, and is specification lead for JSR-147, the JCP standard versioning API. In addition to his development responsibilities, Geoff is the Technical Advocate for a set of large Enterprise early adopter customers, where he guides their deployment and usage of the ELM solution


Maria Ericsson

Technical Director of IoT Europe, IBM Watson

Maria Ericsson has over 25 years’ experience in software engineering methods and transformation. She was one of the foundational architects behind the Rational Unified Process and has been working with client across industries to improve development productivity.

Michael Nees

Michael Nees

Senior Account Sales at Persistent Systems on secondment from IBM Watson Internet of Things

Michael Nees is focussed on helping customers improve their ability to innovate and improve productivity and process performance.

After spending 15 years in the Product Lifecycle Management (PLM) domain at IBM, Michael joined the Application Lifecycle Management (ALM) domain in 2004 to broaden and reuse his knowledge in the area of software development for both the IT- and Systems development. As a result his experience in the area of “Systems Engineering practices” across mechanical- , electrical- and software engineering domains is broad. Michael has a sales/consulting track record of more than 32 years in IT for Engineering (PLM and ALM) and his experience helps him to not “sell” products by function and feature but sell solutions that align to customers’ needs and that will bring real tangible business results and benefits.

He became a member of the IBM Engineering Lifecycle Management (ELM) & IoT team at its inception in 2016 and he joined Persistent Systems in 2018.

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