DELIVER CORRECT, COMPELLING PRODUCT INFORMATION THROUGHOUT YOUR CUSTOMER JOURNEY POWERED BY IBM’S MASTER DATA MANAGEMENT COLLABORATIVE EDITION (MDM CE)
Benefits of MDM CE
- Launch new products faster across all your channels.
- Improve conversion rates by delivering rich, accurate multimedia product information directly to your customers.
- Empower your customers to accurately search for the right products from your entire catalog, based on any number of attributes.
- Accelerate your digital transformation by adopting powerful workflows built on industry best practices.
- Deliver easy-to-quantify ROI quickly, based on improved efficiency and accuracy metrics across your organization.
MDM CE offers built-in, security-rich workflows for data governance, which gave us the confidence that we could manage our product information in an efficient, controlled way.
Our customers can filter thousands of products to find the ones that best match their unique needs — without any assistance from our product teams.
One of the things that impressed me the most was the solution’s data model … in fact, many of the workflows are ready to deploy straight out of the box.
Because we have standardized our product data workflows, we can launch new products online significantly faster than previously possible.
In my experience, MDM CE is the easiest software project to demonstrate return on investment to the business — and this project is no exception.
The Persistent team stepped up to the plate, and provided us with the expert consulting resources we needed to expand our use case for MDM from a tactical solution for marketing communications to a strategic solution for departments across the organization.