How It Works


IBM’s Master Data Management – Collaborative Edition (MDM CE) sits at the very heart of your business, continually fueling vital product information to your critical product development and sales processes, including:

  • Supply-side systems and partners
  • Sell-side systems and partners
  • Enterprise resource planning (ERP) platforms
  • Warehouse management systems (WMS)
  • Customer relationship management (CRM) systems
  • Data warehouses
  • Supply chain management (SCM) platforms
  • Product lifecycle management (PLM) systems

MDM CE extends well beyond the walls of your organization as well, ensuring that every partner in your sales channel has accurate and up-to- date product information and pricing, from manufacturer to end retailer. Let’s look at an example of how MDM CE brings these roles and systems together seamlessly.

MDM CE at Work: A Manufacturer’s Perspective

The product lifecycle starts with the manufacturer, considering a new product.

PIMS at Work: A Manufacturers

Within that manufacturer, two specific teams get the process underway: the Product Development team and the Product Management team.

IBM Product Information Management Systems

Product Development

PIMS at Work:Product Manager

Product Manager

They interface with one primary enterprise system: the Product Lifecycle Management suite that aids computer modelling, testing and prototyping.

IBM Alliance Product Life Cycle PIMS

Product Lifecycle Management

Once the product goes to market, potentially hundreds of industry-specific product attributes are uploaded into the MDM CE platform.

PIMS with Watson

MDM CE automatically and continually shares the latest information about this product with other key systems like enterprise resource planning (ERP) platforms, supply chain management (SCM) platforms and data warehouses.

PIMS ERP Systems

ERP Systems

PIMS Data Warehouse

Data Warehouse

PIMS Supply Chain Management

Supply Chain Management

The roles below provide additional product marketing information for the sales channel, including photos, videos, sales copy, illustrations, animations, computer renderings and more.

PIMS Category Manager

Category Manager

IBM Alliance Marketing PIMS


PIMS Logistics


This robust product information automatically flows through MDM CE to the manufacturer’s channel partners, ensuring everyone in the channel can access the correct information as the product moves to market.

PIMS - Suppliers


PIMS - Distributors


At any point in the product’s lifecycle, any of the manufacturer roles may update product information in MDM CE, which in turn automatically updates all the systems and partners above, ensuring that all parties see the same single version of the truth no matter how they access that product information.

To schedule a working demonstration of IBM’s MDM CE platform for your organization, just click the button below.

Ask the MDM CE experts or schedule a no-obligation demo!