Transforming user experience through emerging tech – PWC and Persistent Systems

Kevin Kroen, is Partner in PwC Financial Services Advisory Practice leading offerings in robotic, and intelligent process automation. Here he discusses that as financial services become software-driven there is a major shift in how they are thinking about “digital.” It’s not just about customer experience anymore, it’s evolved to how digital now benefits internal facing parts of the organization such as middle and back office, and in particular how RPA and machine learning can solve automation issues, freeing employees to deliver more impactful results.

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