Satyamev Jayate (English: Truth Alone Prevails) is a talk show that focuses on social issues in India with an intent to bring about social awareness and change. Amir Khan Productions and Star India partnered with Persistent to develop a Big Data based viewer engagement analytics solution for Satyamev Jayate helping them understand their viewers and check if their goals about bringing social awareness and change were being achieved.
The show uses online interactive dashboard built by Persistent Systems, that updates hourly to measure the audience’s interaction and engagement
In order to keep up with all the messages, Satyamev Jayate turned to Persistent Systems, to create a system for automating their analysis
Expectation from Persistent was pretty stiff. They were not only expected to process huge number of responses (over one million messages per week), but to come up with dashboards, insights, lead stories as well.
Persistent decided to build a software platform to filter/tag contents in a systematic manner