Challenging Assumptions to Drive Smarter Outcomes
When a leading organ technology company received FDA approval to airlift its systems, leadership saw an opportunity. A mobile app, they believed, could orchestrate the complex logistics of flights, organ procurement organizations, and transplant centers.
With thousands of lives depending on flawless execution, they turned to Persistent, their trusted partner, to bring the idea to life. But instead of immediately coding, Persistent Experience Transformation (XT) strategists asked the harder questions: Would an app really solve the right problems? What pain points truly stood in the way of seamless logistics?
Validating the Business Case
Our team conducted deep discovery with surgeons, coordinators, logistics partners, and transplant specialists to map the full journey. We uncovered four critical barriers:
- Fragmented tracking across multiple devices and platforms created dangerous blind spots.
- Limited system interoperability meant siloed data, manual entry, and frequent errors.
- Varying communication channels left teams juggling paper, texts, and disconnected apps.
- Patchy connectivity in hospitals and airports undermined real-time visibility.
The insight was clear: a standalone app wouldn’t just fall short. It risked compounding complexity and putting outcomes at risk.
A Strategic Pivot That Paid Off
Rather than push forward with app development, Persistent guided the client toward a more strategic approach. By aligning digital investments to real operational needs, the client:
- Avoided millions in wasted development and support costs
- Gained clarity and confidence through evidence-based decision-making
- Created operational alignment across partners and stakeholders
- Strengthened its growth trajectory, ultimately contributing to its $1.5B acquisition
The Power of Saying ‘Not Yet’
Persistent delivered value not by building more, but by ensuring the right problem was solved in the right way. By challenging assumptions and validating strategy against real-world needs, we helped the client save millions, accelerate growth, and confidently expand its life-saving mission.
