Persistent Systems Ltd and all its subsidiaries and affiliates including: Persistent Systems Limited, Persistent Systems Inc., Persistent Systems Pte. Ltd., Persistent Systems France SAS, Persistent Systems Malaysia Sdn. Bhd., Persistent Telecom Solutions Inc(d.b.a. Accelerite), Akshat Corporation (d.b.a. R-Gen Solutions), Aepona Limited, Valista Limited, Persistent Systems Lanka (Private) Limited (erstwhile Aepona Software (Private) Limited), Aepona Holdings, Aepona Group Limited, Persistent Systems Mexico, S.A. de C.V., Persistent Systems Israel Ltd., Persistent Systems Germany GmbH, PARX Werk AG, PARX Consulting GmbH and any other directly controlled entities as may exist from time to time (collectively referred to as “Persistent” in this policy, “we”, “our”, “us”) are committed to protect the privacy and security of your personally identifiable information. We advise you to carefully read this cookie notice (“Notice”), together with Persistent Systems website privacy policy so that you are aware of how, where and why we are using your personal information.

PURPOSE
  • We use cookies and other technologies to ensure that any person who uses our website gets the best possible experience. In this notice we have provided detailed information about how and when we use cookies.
APPLICABILITY
  • This notice applies to all individuals visiting our website and to all the information that is collected through cookies.
WHAT IS A COOKIE
  • Cookies are alphanumeric files containing small amounts of information, which are placed on to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. It allows us to recognize that your device and store some information about your preferences or past actions. Cookies can make your next visit easier and the site more useful to you. Without them, using the web can be a cumbersome experience. Loss of the information stored in a preference cookie may make the website experience less functional but should not prevent it from working. Cookies cannot access any other information on your computer.
TYPES OF COOKIES USED – Majorly we use two types of cookies:
  • Persistent/Permanent cookies – Persistent cookies helps us recognise you as an existing user, so it’s easier for you to return to our website without signing in again. After signing in, the persistent cookies stay on your browser and will be read when you return on to our sites. These remain on your computer/device for a pre-defined period of time.
  • Session cookies – Session cookies only last for as long as the session exists (they get erased when the user closes the browser).

As for the domain to which it belongs, there are either:

  • First-party cookies –
    which are set by the web server of the visited page and share the same domain.
  • Third-party cookies – stored by a different domain to the visited page’s domain. This can happen when the webpage references a file, such as JavaScript, located outside its domain.

The table below explains the cookies we use and why.

Strictly Necessary
First-Party
HostNameDescription
Lifespan
www.persistent.comAWSALBCORSThis cookie is managed by AWS and is used for load balancing.
7 days
www.persistent.comOptanonConsentThis cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.
1 year
www.persistent.comPHPSESSIDPHP session cookie associated with embedded content from this domain.
Session
www.persistent.comAWSALBAWS ELB application load balancer
7 days
Performance
First-Party
HostNameDescription
Lifespan
persistent.com_ga_G1X1LGGPN1 This cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.
2 years
persistent.com_gidThis cookie name is associated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited.
a day
persistent.com_gaThis cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.
2 years
persistent.com_gclxxxxGoogle conversion tracking cookie
3 months
Functionality
First-Party
HostNameDescription
Lifespan
www.persistent.com_sp_xxxxxxxxxxsimplybusiness.co.uk
2 years
www.persistent.com_gd#############This cookie contains no identifying information and is used for diagnostic purposes by Impact Radius, a service we use to track signup commissions for our affiliate program. We have categorized it under Functionality because it is necessary for the operation of our affiliate program.
an hour
Targeting/Advertising
First-Party
HostNameDescription
Lifespan
persistent.com_fbpUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers
3 months
go.persistent.comvisitor_id#####This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years.
10 years
go.persistent.compardotCookie name associated with services from marketing automation and lead generation platform Pardot.
a few seconds
persistent.com_gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxxGoogle Analytics
a minute
www.persistent.comvisitor_id600091-hashThis is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years.
10 years
www.persistent.comvisitor_id#####This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years.
10 years
go.persistent.comvisitor_id600091-hashThis is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years.
10 years
www.persistent.comtbw_bw_uid, tbw_bw_sdTargeting/Advertising ISG Tracker Cookies
100 years
www.persistent.com_an_uidRegisters user behaviour and navigation on the website, and any interaction with active campaigns. This is used for optimizing advertisement and for efficient retargeting.
7 days
www.persistent.coms-9da4Targeting/Advertising terminus.com Cookies
15 minutes
www.persistent.comd-a8e6Targeting/Advertising terminus.com Cookies
1 year
Third Party
HostNameDescription
Lifespan
doubleclick.nettest_cookieThis domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange
15 minutes
linkedin.comlidcThis domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.
a day
linkedin.comAnalyticsSyncHistoryThis domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.
a month
linkedin.combcookieThis domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.
2 years
linkedin.comUserMatchHistoryThis domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.
a month
linkedin.comlangThis domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.
Session
pardot.comvisitor_id#####This domain is owned by Pardot, a marketing automation platform which provides lead generation services to businesses. This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years.
10 years
pardot.comvisitor_id600091-hashThis domain is owned by Pardot, a marketing automation platform which provides lead generation services to businesses. This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years.
10 years
pi.pardot.comvisitor_id#####This domain is owned by Pardot, a marketing automation platform which provides lead generation services to businesses. This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years.
10 years
pi.pardot.comvisitor_id600091-hashThis domain is owned by Pardot, a marketing automation platform which provides lead generation services to businesses. This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years.
10 years
pi.pardot.comlpv600091This domain is owned by Pardot, a marketing automation platform which provides lead generation services to businesses.
30 minutes
pi.pardot.compardotThis domain is owned by Pardot, a marketing automation platform which provides lead generation services to businesses.
a few seconds
www.facebook.comThis domain is owned by Facebook, which is the world’s largest social networking service. As a third party host provider, it mostly collects data on the interests of users via widgets such as the ‘Like’ button found on many websites. This is used to serve targeted advertising to its users when logged into its services. In 2014 it also started serving up behaviourally targeted advertising on other websites, similar to most dedicated online marketing companies.
Session
www.linkedin.combscookieThis domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.
2 years
www.linkedin.comJSESSIONIDThis domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.
Session
youtube.comCONSENTYouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
17 years
youtube.comYSCYouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
Session
youtube.comVISITOR_INFO1_LIVEYouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. This cookie is used as a unique identifier to track viewing of videos
6 months
6sc.co6suuidRegisters user behaviour and navigation on the website, and any interaction with active campaigns. This is used for optimizing advertisement and for efficient retargeting.
2 years
bootstrapcdn.com__cfduidThis cookie is placed by CloudFlareFunctionality to Identify trusted web traffic  and it’s purpose is to add functionality.
a month
com-thebigwillow-prod1.collector.snplow.netspTargeting/Advertising ISG Tracker Cookies
1 year
d26x5ounzdjojj.cloudfront.net_sp_xxxxxxxxxxsimplybusiness.co.uk
2 years
j.6sc.co_an_uidRegisters user behaviour and navigation on the website, and any interaction with active campaigns. This is used for optimizing advertisement and for efficient retargeting.
7 days
j.6sc.co_gd#############This cookie contains no identifying information and is used for diagnostic purposes by Impact Radius, a service we use to track signup commissions for our affiliate program. We have categorized it under Functionality because it is necessary for the operation of our affiliate program.
4 hours
vidassets.terminus.servicess-9da4Targeting/Advertising terminus.com Cookies
15 minutes
vidassets.terminus.servicesd-a8e6Targeting/Advertising terminus.com Cookies
1 year
USE OF COOKIES

We use personal information captured through cookies to make your interaction with us faster and more secure. They may be used for the following purposes:

  • Preferences – Cookies allow our websites to remember information that changes the way the site behaves or looks, such as your preferred language or the region you are in. Remembering your preferences enables us to personalise and display advertisements and other contents for you.
  • Security/Optimization – Cookies allow us to maintain security by authenticating users, preventing fraudulent use of login credentials and protect user data from unauthorized parties. We may use certain type of cookies allow us to block many types of attacks, such as attempts to steal content from the forms present on our website.
  • Processing – Cookies enable the website to work efficiently. Basis such cookies, we are able to deliver services that a website visitor expects, like navigating around web pages or accessing secure areas of the website.
  • Advertising – We use cookies to make advertising more engaging to our users. Some common applications of cookies are made to select advertising based on what’s relevant to you, to improve reporting on campaign performance and to avoid showing ads you would have already seen. Cookies capture information about how you interact with our website, which includes the pages that you visit most.
  • Communication – We may use information collected via cookies to communicate with you, for sending newsletters, seeking your opinion and feedback and providing you services and promotional materials.
  • Analytics and Research – We may use cookies to better understand how people use our products/services so that we can improve them.
DISABLING COOKIES

If you do not want to receive cookies, most browsers allow you to control cookies through their setting preferences. For instructions on changing your browser settings, select browser:

To find information relating to other browsers, visit the browser developer’s website.

  • UPDATING COOKIE SETTINGS – You may use the cookie settings link to change your cookie preferences henceforth.
  • ANALYTICS TOOLS – We use various analytics tools and third-party technologies including Google Analytics to collect and analyze cookies. We have contractual relationship with these third-party analytics companies, who collect this information may combine this information with other information that they already have independently collected from other websites. Many of these companies collect and use information under their own privacy policies. You may opt-out of the Google Analytics by visiting the LINK.
  • YOUR PRIVACY RIGHTS AND WHO TO CONTACT – We will respect your legal rights in relation to your data. For details of the rights available to you, refer our website privacy notice. In case you have any questions, comments or concerns about this notice or wish to exercise any of the above-mentioned rights, you can contact privacyofficer@persistent.com
  • CHANGES TO THE NOTICE – We reserve the right to update or change this notice at any time, and we will provide you with the updated Notice when we make any substantial updates at the earliest either through email or by providing a prominent notice of change on the website. You should check the Notice periodically. Your continued use of the website after we post any modifications to the Notice on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Notice.