At one of the nation’s largest health insurers, outbound data feeds had shifted from an enabler of collaboration to a costly, resource-heavy process. Leadership realized the legacy model could not scale with the business. A bold modernization was needed to simplify operations, reduce costs, and make partner onboarding faster and more reliable.
The Challenges
A rigid, complex framework slowing partner engagement
For one of the nation’s leading health insurers, outbound partner data feeds had become a critical but increasingly unmanageable operation. The organization worked with more than 100 vendors, each requiring different types of inbound data feeds. But the existing framework was weighed down by complexity. Generating even a single feed required long, complex SQL queries that repeated the same source code and conditions across multiple feeds.
This approach not only made the architecture rigid but also added significant overhead. Any change to shared logic had to be applied in multiple places, creating a high-effort change management process. With lengthy code and varying technologies & platforms in use across feeds, debugging became slow, onboarding new partners was time-intensive and performance issues piled up.
To make matters more difficult, upstream systems required meta-data level documentation, and the lack of standardization made consistency and governance harder to maintain. What the client needed was not just incremental improvements, but a full modernization of the outbound data feed platform.
The Turning Point
Reimagining outbound feeds with Persistent
Recognizing that the legacy model couldn’t keep up with the pace of business or scale of vendor engagement, the client turned to Persistent to engineer a modernized outbound framework—Outbound 2.0.
The vision was clear: reduce complexity, increase reusability, and standardize the process for generating feeds across all partners. Persistent designed a template-driven approach that eliminated the need for repetitive coding and brought all outbound feeds under a single, simplified platform using common technologies such as DBT and SQL.
The onboarding process for new partners was also reimagined. By leveraging standardized templates and reusable components, Persistent significantly reduced the time required to stand up new feeds. At the same time, automated tools & processes were developed to migrate legacy OMC feeds into the modern ODT platform, reducing manual effort and risk.
To improve reliability, Persistent introduced standardized processes for notifications and logging, making troubleshooting much easier. Debugging was simplified, errors were easier to identify, and frequently changing upstream data could now be highlighted automatically. This combination of automation, standardization, and modernization turned a rigid, high-maintenance system into a streamlined, future-ready outbound data platform.
The Outcomes
Cost savings, efficiency, and faster time to value
The impact of the modernization was transformative. By eliminating redundant coding and introducing modularity, the client achieved a 30% cost reduction in new data feed generation. Partner onboarding, once a slow and manual process, is now 25% faster thanks to the template-driven framework and reusable components.
Efficiency gains were equally significant. The automated migration tool reduced manual effort by two full days per feed, with more than 300 feeds in scope for conversion into the ODT automated framework. Standardized troubleshooting processes and improved logging further reduced operational overhead and helped the client quickly identify and adapt to changes in upstream data sources.
With Persistent’s expertise, the health insurer was able to consolidate disparate outbound processes into a unified platform, improving performance, scalability, and reliability while lowering costs. Outbound 2.0 is not only helping the organization deliver data feeds more efficiently today but also positioning it to scale engagement with new partners more seamlessly in the future.
