Launching a new line of business is always a moment of opportunity, but also of risk. For a Southern California health plan, the expansion into Covered California promised significant growth but demanded precision and reliability. Leadership understood that success would require absolute confidence in the systems supporting the launch and a partner capable of ensuring every piece of the business was ready.
The Challenges
Launching a new line of business under pressure
When the client decided to set up a new line of business for Covered California (CCA), the opportunity was huge — but so were the risks. A successful launch meant unlocking access to more than 155,000 members in the region. But to get there, the organization needed rigorous testing and flawless integration across a complex ecosystem of applications.
At the center was their core administrative platform, surrounded by several peripheral systems handling everything from enrollment and care management to claims, payments and compliance. The challenge was clear — unless all of these applications worked together seamlessly, the new line of business couldn’t go live with confidence.
The client also knew they couldn’t rely on fragmented or manual testing approaches. They needed a partner with expertise to provide end-to-end testing coverage, automate where possible, and ensure that workflows and integrations would stand up to real-world demands.
The Turning Point
A Testing CoE built for scale and certainty
To meet these challenges, the client turned to Persistent. With deep expertise in healthcare platforms and large-scale transformation programs, Persistent designed and delivered a Testing Center of Excellence (CoE) tailored to the client’s needs.
Persistent’s team worked hand in hand with the client, starting from requirements gathering all the way to test case design. They covered all the core workflows and integration points across the entire application ecosystem. This wasn’t about piecemeal testing — it was about establishing a repeatable, reliable process that could validate every piece of the business end-to-end.
Automation became a key part of the strategy. Persistent built comprehensive automated test cases, scenarios, and scripts that reduced manual effort and improved accuracy. By embedding automation at the workflow level, the client gained the ability to test faster, more consistently, and at greater scale. The Testing CoE gave the organization both the tools and confidence to validate every part of the new line of business before launch.
The Outcomes
Confident launch, lasting impact
With Persistent’s Testing CoE in place, the client successfully set up its new line of business for Covered California. The launch unlocked access to more than 155,000 new members in the region, significantly expanding the organization’s reach and impact.
Beyond the immediate business growth, the client also gained something just as valuable, a robust, automated testing framework that ensures workflow compliance and reduces risk across its systems. Instead of struggling with manual testing or fragmented coverage, the organization now benefits from an integrated, automated approach that supports both today’s operations and tomorrow’s growth.
By combining technical expertise, end-to-end automation, and a focus on user confidence, Persistent helped the client not only launch a new business line but also strengthen its foundation for future innovation.
