Barath Narayanan is one of the senior leaders at Persistent, heading the BFSI Unit worldwide and the Europe Region. His role involves driving strategy, growth, go-to-market, delivery, client and partner relationships and business operations.
With deep expertise in leading digital transformation for global enterprises, Barath has successfully managed large P&L portfolios, shaped strategic deals, led consulting practices, and delivered complex programs that accelerate growth and profitability. His leadership is rooted in the customer-first and employee-success mindset with strong understanding of markets across regions.
Barath is passionate about leveraging emerging technologies to help organizations reimagine their business models, elevate customer experience, and achieve sustainable success. His work spans industries and geographies, with a focus on responsible innovation and measurable performance improvement. He is known for building high-performing, collaborative teams that operate with accountability and a shared commitment to excellence.
Prior to joining Persistent, Barath led Wipro’s Global Digital & Cloud Business, where he oversaw services such as application modernization, cloud migration, digital consulting, DevOps, agile transformation, enterprise architecture, and quality engineering.
Barath is a socially conscious leader who actively supports charitable initiatives and community development.