Webinar Recording: Delivering the Fintech Strategy of Differentiation by Achieving a Customer Segment of One
In the past year, UK neo banks have tripled their customer base, growing from just under 8 million to nearly 20 million customers last year alone. The current global economic situation is only going to propel the adoption of neo-banks, FinTech’s and digital-first customer engagement even further.
Learn how organizations can differentiate in a crowded market with hyper-personalization in your customer acquisition process by delivering offerings and experiences for a segment of one. To achieve this, it requires an extreme focus on realizing a well thought-through customer journey that is powered by a strong platform strategy.
View the recording to see Salesforce, Mambu and Persistent Systems showcase how a combination of the leading cloud-based core banking and customer experience platforms is changing the game in Financial Services.
Head of FinTech, UK Salesforce
Commercial Director, EMEA Mambu
Vice President, Europe (Technology Services) Persistent Systems
We will discuss how technology can be an enabler for your business strategy, identifying opportunities to improve your customer experience, and how you can leverage best-in-class technologies to deliver world class experiences.