Today’s customer journeys are complex and fragmented, leading to inconsistent experiences that hurt trust and loyalty. Persistent’s Experience Transformation offers a modular, practical roadmap addressing these challenges by identifying pain points, aligning teams, executing efficiently, and building lasting design maturity. This AI-powered, human-centered approach bridges user expectations and business results with scalable, measurable solutions.

Re(AI)magining the world with XT

APEX, our proprietary XT AI framework, brings structure and intelligence to how experiences are designed, built, and scaled, utilizing AI as a critical catalyst for experience excellence. It combines human-centered design with AI-driven insight to turn fragmented workflows into adaptive, connected journeys that evolve with user needs. By designing for AI and with AI, APEX helps organizations accelerate value realization, strengthen trust, and drive measurable business outcomes.

Augment – Shifts perspective

Provides new insights and enhances decision-making by offering different angles on problems and data.

Amplify – Drives innovation

Boosts collaboration and creativity by connecting insights across teams for better outcomes.

Accelerate – Delivers faster results

Speeds up transformation through AI-driven solutions and agile digital experiences.

XT Studio is where this vision takes shape—a physical space for immersive co-creation that helps clients lead with intent in a digital-first world. It’s where ideas are prototyped, tested, and brought to life—fast. Designed for collaboration, the studio bridges strategy and execution to turn vision into real-world impact.