10 Ways for ISVs to Make More Money

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ISVs of today face more challenges than just stiff competition which include shrinking product and revenue lifecycles, delayed time to market, creating product differentiation and perpetually evolving genre of customers. In order to remain profitable and competitive, ISVs need to explore new customers/markets, new models and new avenues for revenue generation. Cloud computing is being increasingly considered as a lucrative option by ISVs to fast track their revenue generation cycle.

We have come up with 10 Ways for ISVs to make more money using Cloud Computing –

#1 Deliver products through multiple provider catalogs by creating multi-channel delivery and distribution

#2 Enable products to deliver identical desktop experience for users across devices and locations through custom workspace

#3 Create a factory model for constantly delivering new product features using repeatable product engineering best practices

#4 SaaS enable thick-client desktop products as well as web enabling products for subscription based delivery

#5 Enhance engineering productivity by building and testing products with multiple services and environments through in-house developer PaaS

#6 Create composite enterprise solutions and target new customer base through ecosystem integrations and APIs

#7 Customise products for mobile/tablet users for anywhere and anytime access

#8 Invest in agile marketing tools that will help rollout marketing campaigns, promotions and social messages for products weeks

#9 Improve customer and partner experience in real time using lightweight collaboration techniques

#10 Improve customer and partner experience in real time using lightweight collaboration techniques

Based on several customer interactions, market observations and capabilities we have built over past few years, we have validated and experimented with these techniques with multiple businesses. We would love to hear your views on how cloud computing can be leveraged by ISVs to generate more revenue. Are we missing out on anything?

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