EARTHQUAKE!!! (Google is making changes again…)

 In Archive

In our latest expert blog, Nitin Urdhwareshe, discusses the tectonic changes taking place thanks to Google’s new “Mobile-first” ranking of sites.

Dubbed #Mobilegeddon by the press, Google has again created a tectonic shift that impacts the world; namely page ranking. This means that organizations need disproportionate focus to be have their sites responsive / mobile first / app only. Market forces have been indicating this for some time, but this is the “shake-up” call for you to take action, else your potential customers aren’t going to see you.

Transforming businesses in a way that all “urgent now” decisions are enabled on mobile devices is critical. Even today, during strategy meetings with clients, you’ll hear many of them say “we’re not ready for mobile yet.” Mobile strategy regularly gets pushed to the proverbial ‘Phase 2’. Here’s some free advice: Get ready because Google’s not waiting for you. But starting yesterday! No business has an option of not being mobile friendly.

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  • Friendship Day 2015


    Thanks for sharing this wonderful post.



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