The 5-point Strategy to Make the Most of Cloud in 2014

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Cloud computing has now reached a stage where businesses are seriously experimenting and are starting to reap the transformational benefits it can deliver. Organizations are grappling to determine how and what to do to get most out of cloud computing in order to increase the ROI.

In my recent article in Cloud Journal, I have listed down five key strategic points to get you started immediately. These are

1. Plan for aggressive time-to-market – Many organizations that are stuck with only traditional tried and tested methods for getting ahead are now on the verge of being late to the party, losing competitive ground to smart counterparts that are moving quickly. By thoroughly evaluating public cloud platforms and third-party SaaS services, organizations can plan to accelerate their go-to-market strategies like never before – and that can significantly affect their market positioning compared to other players. Public platforms exist for a reason, and they can potentially change the landscape in terms of speed, reach and responsiveness. It’s perfectly okay if you don’t have the expertise across the spectrum; you can create and leverage the expert partner ecosystem to navigate your go-to-market strategy.

2. Cloud-centric design of your business – Whether you are a software product vendor, service provider or even an enterprise business, a cloud-centric design of your product/service or IT-enablement practice highly outweighs any ‘incremental migration’ roadmap. We’ve observed that organizations that take a very strategic shot at cloud-enablement are better placed than those that have jumped from one piecemeal project to another. Cloud-centric considerations, architecture and design principles help optimize the investment along with the end-customer service experience.

3. Develop enterprise cloud wrappers – Cloud computing can fundamentally change the way you operate and deliver services/products to your customers. By putting together strategies such as how to create a distinguishing plan for external facing apps vs. those that are internal, how to rationalize services that are business-critical vs. run-business-as-usual services, and for in-house aggregation of services vs. dynamically available business services, enterprises can build a foundation wrapper for cloud enablement initiatives.

4. Be open to crossbreeding – One of the key tenets of cloud computing is the flexibility of plug-and-play services that meet the business needs at any particular point and in the manner the business desires. By embracing an open architecture philosophy, organizations can create a hybrid service model that yields optimum results at all times without having to succumb to an individual technology or to a provider. The cornerstone of this hybrid solution approach will have to be based on the solid governance, security and integration model.

5. Invest in building digital infrastructure considering new growth areas -With changing customer behavior, expectations and competition, businesses are becoming more social and the economy is being disrupted by digital businesses. In this digital age, new growth areas demand maximum flexibility to scale to meet demand, agility to respond faster, and the ability to innovate and deploy an adaptive ecosystem. These factors make it almost compulsory to plan for creating and leveraging a context-aware SMAC-based digital

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