Raising public awareness through the power of analytics: Persistent Systems’ Big Data-based viewer engagement analytics solution

Satyamev Jayate (English: Truth Alone Prevails) is a talk show that focuses on social issues in India with an intent to bring about social awareness and change. Amir Khan Productions and Star India partnered with Persistent to develop a Big Data based viewer engagement analytics solution for Satyamev Jayate helping them understand their viewers and check if their goals about bringing social awareness and change were being achieved.


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