Digital Transformation Sakal Media Group

Digital transformation is rapidly changing the way we interact with the world; consumers expect seamless, intuitive and hyper personalized experiences. These customer expectations and behaviors are driving change across every industry, especially in media and entertainment. Learn how Persistent enabled one of India’s largest media houses, the Sakal Media Group compete with the digital natives by becoming software-driven and enabling rich, transformational experiences that directly impact customer engagement, retention, and loyalty.

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