As financial institutions prepare to respond to the pandemic, delivering seamless and real-time digital customer experiences has become crucial. However, in order to properly service customers in this digital age, building a robust back-end operations system is important.
Watch this webinar from American Banker as speakers from Persistent and Marcus by Goldman Sachs discuss how to prioritize making short-term sacrifices in order to yield lasting relationships with your customers.
In this session you will learn:
- How to develop lasting digital relationships with customers – especially during challenging times
- Why your front-end customer experience is only as good as your back-end operations
- How to prioritize short-term initiatives that deliver long term value to your customers
Head of US Operations, Marcus by Goldman Sachs
Chief Strategy Officer, Persistent Systems
Executive Editor, Technology, American Banker