Persistent has successfully applied IBM solutions to help businesses, with a wide product portfolio, to meet the increasing demand for a reliable and superior digital customer experience. To improve the customer experience on its growing e-commerce channel, NI implemented Product MDM (based on IBM Product Master) to provide an accurate and rich product data on NI. Product MDM serves as a single source of truth for enterprise product data across all NI’s enterprise systems including pre-sales, e-commerce, manufacturing, support, finance and analytics.

Some of the business benefits NI received include:

  • Significant reduction in bounce rates by improving the digital customer experience for all product lines — systems, software, hardware and services.
  • Increased conversion by enabling customers to find the right products for their needs.
  • Offering a consistent, high-quality customer experience across all channels.
  • Consistent vocabulary for products driving efficiency in internal processes.

In this on-demand webinar learn how NI (National Instruments) succeeded to manage product data across all channels using IBM Product Master


abhishek agrawal

Abhishek Agrawal

Senior IT Manager,
National Instruments

anup gandhi

Anup Gandhi

Chief Architect and Offering Manager,
Persistent Systems

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Modernizing How Product Data is Managed

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