Persistent has successfully applied IBM solutions to help businesses, with a wide product portfolio, to meet the increasing demand for a reliable and superior digital customer experience. To improve the customer experience on its growing e-commerce channel, NI implemented Product MDM (based on IBM Product Master) to provide an accurate and rich product data on NI. Product MDM serves as a single source of truth for enterprise product data across all NI’s enterprise systems including pre-sales, e-commerce, manufacturing, support, finance and analytics.
Some of the business benefits NI received include:
- Significant reduction in bounce rates by improving the digital customer experience for all product lines — systems, software, hardware and services.
- Increased conversion by enabling customers to find the right products for their needs.
- Offering a consistent, high-quality customer experience across all channels.
- Consistent vocabulary for products driving efficiency in internal processes.
In this on-demand webinar learn how NI (National Instruments) succeeded to manage product data across all channels using IBM Product Master