Persistent Systems Ltd and all its subsidiaries and affiliates including Persistent Systems Limited, Persistent Systems Inc., Persistent Systems Pte. Ltd., Persistent Systems France SAS, Persistent Systems Malaysia Sdn. Bhd., Persistent Telecom Solutions Inc(d.b.a. Accelerite), Akshat Corporation (d.b.a. R-Gen Solutions), Aepona Limited, Valista Limited, Persistent Systems Lanka (Private) Limited (erstwhile Aepona Software (Private) Limited), Aepona Holdings, Aepona Group Limited, Persistent Systems Mexico, S.A. de C.V., Persistent Systems Israel Ltd., Persistent Systems Germany GmbH, PARX Werk AG, PARX Consulting GmbH and any other directly controlled entities as may exist from time to time (collectively referred to as “Persistent” in this policy, “we”, “our”, “us”) are committed to protect the privacy and security of your personally identifiable information. We advise you to carefully read this cookie notice (“Notice”), together with Persistent Systems website privacy policy so that you are aware of how, where, and why we are using your personal information.
PURPOSE
- We use cookies and other technologies to ensure that any person who uses our website gets the best possible experience. In this notice we have provided detailed information about how and when we use cookies in the table in Annexure 2.
APPLICABILITY
- This notice applies to all individuals visiting our website and to all the information that is collected through cookies.
WHAT IS A COOKIE
- Cookies are alphanumeric files containing small amounts of information, which are placed on to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. It allows us to recognize that your device and store some information about your preferences or past actions. Cookies can make your next visit easier and the site more useful to you. Without them, using the web can be a cumbersome experience. Loss of the information stored in a preference cookie may make the website experience less functional but should not prevent it from working. Cookies cannot access any other information on your computer
TYPES OF COOKIES USED – Majorly we use two types of cookies:
- Persistent/Permanent cookies – Persistent cookies helps us recognise you as an existing user, so it’s easier for you to return to our website without signing in again. After signing in, the persistent cookies stay on your browser and will be read when you return on to our sites. These remain on your computer/device for a pre-defined period.
- Session cookies – Session cookies only last for as long as the session exists (they get erased when the user closes the browser).
As for the domain to which it belongs, there are either:
- First-party cookies – which are set by the web server of the visited page and share the same domain.
- Third-party cookies – stored by a different domain to the visited page’s domain. This can happen when the webpage references a file, such as JavaScript, located outside its domain.
- Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site and will not be able to monitor its performance.
- Functional Cookies: These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.
- Targeting Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
The table below explains the cookies we use and why.
Cookies Baseline
As on 4th November 2025, the cookies present on Persistent Corporate Website are:
| Strictly Necessary Cookies | |||
| First Party | |||
| Host | Name | Description | Lifespan |
| www.persistent.com | __uzmc | This cookie name __uzmc is used for multiple purposes including essential website functions, performance and functionality enhancements, and is also mentioned in the context of strictly necessary cookies. | PERSISTENT |
| persistent.com | __sstester | This cookie name __sstester is used for privacy and network management on websites such as pearsonpte.com, husqvarna-motorcycles.com, and gasgas.com. | PERSISTENT |
| www.persistent.com | __ssuzjsr0 | This cookie name is associated with managing cookie settings and declarations on various websites. | PERSISTENT |
| www.persistent.com | PHPSESSID | PHP session cookie associated with embedded content from this domain. | SESSION |
| www.persistent.com | __uzmbj0 | This cookie name __uzmbj0 is used to manage cookie declarations and configurations on various websites. | PERSISTENT |
| www.persistent.com | __uzmb | This cookie name __uzmb is used to distinguish bot and scraper traffic. | PERSISTENT |
| www.persistent.com | OptanonAlertBoxClosed | This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information. | PERSISTENT |
| persistent.com | mf_user | This cookie name is associated with Mouseflow analytics software for recording user interactions on a website. This is a unique user identifier cookie, with a reported lifespan of around 90 days.Used to track usage of the embedded video player. | PERSISTENT |
| www.persistent.com | __uzmcj0 | This cookie name __uzmcj0 is used to manage cookie settings and declarations on various websites. | PERSISTENT |
| www.persistent.com | __uzmfj0 | This cookie name __uzmfj0 is used to manage cookie settings and declarations on various websites. | PERSISTENT |
| www.persistent.com | __uzma | This cookie name __uzma is used for the correct functioning of the website and cannot be disabled, typically allowing navigation. | PERSISTENT |
| www.persistent.com | __uzmlj0 | This cookie name __uzmlj0 is used to manage cookie settings and declarations on various websites. | PERSISTENT |
| persistent.com | __uzmcj2 | This cookie name __uzmcj2 is used to distinguish bot and scraper traffic. | SESSION |
| persistent.com | __uzmaj2 | This cookie name __uzmaj2 is used to distinguish between humans and bots. | SESSION |
| persistent.com | __uzmfj2 | This cookie name __uzmfj2 is used to distinguish bot and scraper traffic. | SESSION |
| www.persistent.com | OptanonConsent | This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor. | PERSISTENT |
| www.persistent.com | __uzmaj0 | This cookie name __uzmaj0 is used to manage cookie settings and declarations on various websites. | PERSISTENT |
| www.persistent.com | __uzmdj0 | This cookie name __uzmdj0 is used to manage cookie settings and declarations on various websites. | PERSISTENT |
| Performance Cookies | |||
| First Party | |||
| Host | Name | Description | Lifespan |
| www.persistent.com | _clsk | Used by Microsoft Clarity to connect multiple page views by a user into a single Clarity session recording. | SESSION |
| persistent.com | _gid | This cookie name is associated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited._gid | SESSION |
| www.persistent.com | _ga_xxxxxxxxxx | NAUsed by Google Analytics to identify and track an individual session with your device. | SESSION |
| persistent.com | _ga | This cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners._ga | PERSISTENT |
| www.persistent.com | __uzmf | This cookie name __uzmf is used to contain information about which visitor has made calls and requests and also when and how many times. | PERSISTENT |
| persistent.com | __uzmlj2 | This cookie name __uzmlj2 is used for tracking and analytics purposes, gathering information on how visitors engage with the website to improve user experience and performance. | SESSION |
| persistent.com | _clck | This cookie is related to Microsoft Clarity analytics service. It is used to collect information about how visitors interact with the website, which helps in creating reports and improving the site. | PERSISTENT |
| persistent.com | _gat_UA-nnnnnnn-nn | This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. | SESSION |
| persistent.com | _fuid | This cookie name _fuid is used to store a unique user ID for tracking and analytics. | PERSISTENT |
| persistent.com | _gclxxxx | Google conversion tracking cookie | PERSISTENT |
| persistent.com | _ga_xxxxxxxxxx | Used by Google Analytics to identify and track an individual session with your device. | PERSISTENT |
| www.persistent.com | _fuid | This cookie name _fuid is used to store a unique user ID for tracking and analytics. | SESSION |
| persistent.com | _uetvid | This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | PERSISTENT |
| www.persistent.com | _clck | This cookie is related to Microsoft Clarity analytics service. It is used to collect information about how visitors interact with the website, which helps in creating reports and improving the site. | SESSION |
| persistent.com | _clsk | Used by Microsoft Clarity to connect multiple page views by a user into a single Clarity session recording. | SESSION |
| Functional Cookies | |||
| First Party | |||
| Host | Name | Description | Lifespan |
| www.persistent.com | wp-wpml_current_language | This cookie is used to store the current language of the site user. It is typically associated with the WordPress plugin WPML, which is used to manage multilingual websites. | SESSION |
| www.persistent.com | __uzmd | This cookie name is used to identify the user session and maintain the performance and functionality of the website. | PERSISTENT |
| persistent.com | __uzmdj2 | This cookie name __uzmdj2 is used for performance and functionality enhancements on the website. | SESSION |
| persistent.com | __uzmbj2 | This cookie name __uzmbj2 is used to remember information so that users can access the website with certain features that can be different from that of other users. | SESSION |
| persistent.com | __ssuzjsr2 | This cookie name __ssuzjsr2 is used for both performance and functionality enhancements on the website. | SESSION |
| persistent.com | try_get_old_cookie | This cookie name is used to recognize you when you return to our website, personalize content, greet you by name, and remember your preferences. | SESSION |
| www.persistent.com | __ssds | This cookie name __ssds is used to improve the performance and functionality of the website by allowing the service provider to balance the load on their servers. | PERSISTENT |
| persistent.com | __ssds | This cookie name __ssds is used to improve the performance and functionality of the website by allowing the service provider to balance the load on their servers. | PERSISTENT |
| Targeting Cookies | |||
| Host | Name | Description | Lifespan |
| persistent.com | _uetsid | This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site. | SESSION |
| www.persistent.com | _gat_UA-nnnnnnn-nn | This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.Google Analytics Cookies | SESSION |
| www.persistent.com | visitor_id##### | This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years. | PERSISTENT |
| persistent.com | _fbp | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers | PERSISTENT |
| www.persistent.com | visitor_id600091-hash | This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years. | PERSISTENT |
| go.persistent.com | visitor_id600091-hash | This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years. | PERSISTENT |
| go.persistent.com | visitor_id##### | This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years. | PERSISTENT |
| go.persistent.com | pardot | Cookie name associated with services from marketing automation and lead generation platform Pardot. | SESSION |
| www.persistent.com | _fbp | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers | SESSION |
| Third-Party | ||||
| Host | Name | Description | Lifespan | URL Details |
| gartner.com | dtCookie | This domain is owned by Gartner, Inc. which provides expert analysis, research, and advisory services to enterprise leaders. | SESSION | Website (HTTP/HTTPS), owned by Gartner, Inc. |
| gartner.com | __cf_bm | This is a CloudFoundry cookie | SESSION | Website (HTTP/HTTPS), owned by Gartner, Inc. |
| www.gartner.com | connect.sid | This domain is owned by Gartner, Inc. which provides expert analysis, research, and advisory services to enterprise leaders. | SESSION | Website (HTTP/HTTPS), owned by Gartner, Inc. |
| a.usbrowserspeed.com | tuid | This domain is owned by Ookla which provides internet speed testing services through its Speedtest application. | PERSISTENT | Subdomain (HTTP/HTTPS), associated with Ookla/Speedtest.net. The IPs point to Amazon AWS. |
| www.clarity.ms | CLID | This domain is associated with Microsoft Clarity, a web analytics service that provides insights into user behavior on websites. | PERSISTENT | Website (HTTP/HTTPS), owned by Microsoft. Top-level domain for the service. |
| c.clarity.ms | ANONCHK | This domain is associated with Microsoft Clarity, a web analytics product that provides insights on user behavior and website performance. | SESSION | Website (HTTP/HTTPS), owned by Microsoft. Top-level domain for the service. |
| myfonts.net | __cf_bm | This is a CloudFoundry cookie | SESSION | Website (HTTP/HTTPS). The main site is usually www.myfonts.com. |
| c.clarity.ms | SM | This domain is associated with Microsoft Clarity, a web analytics product that provides insights on user behavior and website performance. | SESSION | Website (HTTP/HTTPS), owned by Microsoft. Top-level domain for the service. |
| qualified.com | __cf_bm | This is a CloudFoundry cookie | SESSION | Website (HTTP/HTTPS), owned by Qualified.com, Inc. |
| cookiepro.com | __cf_bm | This is a CloudFoundry cookie | SESSION | Website (HTTP/HTTPS), now part of OneTrust.com. |
| c.clarity.ms | MR | This domain is associated with Microsoft Clarity, a web analytics product that provides insights on user behavior and website performance. | PERSISTENT | Website (HTTP/HTTPS), owned by Microsoft. Top-level domain for the service. |
| clarity.ms | MUID | This domain is associated with Microsoft Clarity, a web analytics service that provides insights into user behavior on websites. | PERSISTENT | Website (HTTP/HTTPS), owned by Microsoft. Top-level domain for the service. |
| bing.com | MUID | This domain is owned by Mircosoft – it is the site for the search engine Bing. | PERSISTENT | Website (HTTP/HTTPS), owned by Microsoft. |
| linkedin.com | li_sugr | This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. | PERSISTENT | Website (HTTP/HTTPS), owned by Microsoft. |
| youtube.com | YSC | YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. | SESSION | Website (HTTP/HTTPS), owned by Google/Alphabet. |
| linkedin.com | lidc | This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. | SESSION | Website (HTTP/HTTPS), owned by Microsoft. |
| youtube.com | __Secure-YNID | YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. | PERSISTENT | Website (HTTP/HTTPS), owned by Google/Alphabet. |
| linkedin.com | bcookie | This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. | PERSISTENT | Website (HTTP/HTTPS), owned by Microsoft. |
| pardot.com | visitor_id600091-hash | This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years. | PERSISTENT | Website (HTTP/HTTPS), owned by Salesforce.com, Inc. |
| youtube.com | __Secure-YEC | YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. | SESSION | Website (HTTP/HTTPS), owned by Google/Alphabet. |
| youtube.com | VISITOR_PRIVACY_METADATA | Testing | PERSISTENT | Website (HTTP/HTTPS), owned by Google/Alphabet. |
| pi.pardot.com | lpv600091 | This domain is owned by Pardot, a marketing automation platform which provides lead generation services to businesses. | SESSION | Website (HTTP/HTTPS), owned by Salesforce.com, Inc. |
| www.google.com | _GRECAPTCHA | This domain is owned by Google Inc. It is used for various services provided by Google, including search, email, cloud storage, and advertising. | PERSISTENT | Website (HTTPS preferred), owned by Alphabet Inc. |
| doubleclick.net | IDE | This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange | PERSISTENT | Domain and subdomains like ad.doubleclick.net, googleads.g.doubleclick.net, etc. (HTTP/HTTPS), owned by Google. |
| px.ads.linkedin.com | ar_debug | This domain is associated with LinkedIn’s marketing services that provide retargeting for advertisers to reach audiences on LinkedIn. | PERSISTENT | Subdomain (HTTP/HTTPS), owned by Microsoft/LinkedIn Corp. |
| youtube.com | VISITOR_INFO1_LIVE | This cookie is used as a unique identifier to track viewing of videos | PERSISTENT | Website (HTTP/HTTPS), owned by Google/Alphabet. |
| www.linkedin.com | bscookie | This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. | PERSISTENT | Website (HTTP/HTTPS), owned by Microsoft. |
| www.linkedin.com | JSESSIONID | This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. | SESSION | Website (HTTP/HTTPS), owned by Microsoft. |
| doubleclick.net | test_cookie | This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange | SESSION | Domain and subdomains like ad.doubleclick.net, googleads.g.doubleclick.net, etc. (HTTP/HTTPS), owned by Google. |
| c.bing.com | MR | This domain is owned by Microsoft – it is the site for the search engine Bing. | PERSISTENT | Website (HTTP/HTTPS), owned by Microsoft. |
| t.co | muc_ads | This domain is owned by Twitter. It is used as a URL shortening service, which allows Twitter to collect data on how links are shared. | PERSISTENT | Domain (HTTP/HTTPS), owned by X Corp. (formerly Twitter, Inc.). |
| c.bing.com | SRM_B | This domain is owned by Mircosoft – it is the site for the search engine Bing. | PERSISTENT | Website (HTTP/HTTPS), owned by Microsoft. |
| pardot.com | visitor_id##### | This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years. | PERSISTENT | Website (HTTP/HTTPS), owned by Salesforce.com, Inc. |
| youtube.com | __Secure-ROLLOUT_TOKEN | YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. | PERSISTENT | Website (HTTP/HTTPS), owned by Google/Alphabet. |
| linkedin.com | li_gc | This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. | PERSISTENT | Website (HTTP/HTTPS), owned by Microsoft. |
| linkedin.com | __cf_bm | This is a CloudFoundry cookie | SESSION | Website (HTTP/HTTPS), owned by Microsoft. |
| pi.pardot.com | pardot | This domain is owned by Pardot, a marketing automation platform which provides lead generation services to businesses. | SESSION | Website (HTTP/HTTPS), owned by Salesforce.com, Inc. |
| twitter.com | __cf_bm | This is a CloudFoundry cookie | SESSION | Website (HTTP/HTTPS), owned by X Corp. |
| linkedin.com | lang | This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. | SESSION | Website (HTTP/HTTPS), owned by Microsoft. |
| t.co | __cf_bm | This is a CloudFoundry cookie | SESSION | Domain (HTTP/HTTPS), owned by X Corp. (formerly Twitter, Inc.). |
| twitter.com | personalization_id | This domain is owned by Twitter. The main business activity is: Social Networking Services. Where twitter acts as a third party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting. | PERSISTENT | Website (HTTP/HTTPS), owned by X Corp. |
| influ2.com | R | This domain is associated with a marketing platform that focuses on person-based advertising, which suggests it is used for targeting and advertising purposes. | PERSISTENT | Website (HTTP/HTTPS), owned by Influ2, Inc |
| ws.zoominfo.com | visitorId | Testing | PERSISTENT | Subdomain (likely used for web services/APIs). |
| linkedin.com | UserMatchHistory | This domain is owned by LinkedIn, the business networking platform. It typically acts as a third-party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether the visitor has an active LinkedIn profile or agreed to their terms and conditions. For this reason, it is classified as a primarily tracking/targeting domain. | PERSISTENT | https://www.linkedin.com/legal/privacy-policy |
| bing.com | MUID | This domain is owned by Microsoft – it is the site for the search engine Bing. | PERSISTENT | https://privacy.microsoft.com/en-gb/privacystatement |
| linkedin.com | AnalyticsSyncHistory | This domain is owned by LinkedIn, the business networking platform. It typically acts as a third-party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active LinkedIn profile or agreed to their terms and conditions. For this reason, it is classified as a primarily tracking/targeting domain. | PERSISTENT | https://www.linkedin.com/legal/privacy-policy |
| c.clarity.ms | ANONCHK | Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn’t use ANID and so this is always set to 0. | SESSION | https://privacy.microsoft.com/en-us/privacystatement |
| t.co | muc_ads | Cookie is placed by Microsoft Clarity. | PERSISTENT | https://privacy.microsoft.com/en-us/privacystatement |
| zoominfo.com | _cfuvid | This cookie is a part of the services provided by Cloudflare – Including load-balancing, deliverance of website content and serving DNS connection for website operators. | SESSION | https://www.zoominfo.com/legal/privacy-policy? |
| zoominfo.com | __cf_bm | This is a Cloud Foundry cookie. The __cf_bm cookie is a cookie necessary to support Cloudflare Bot Management, currently in private beta. | SESSION | https://www.zoominfo.com/legal/privacy-policy |
USE OF COOKIES
We use personal information captured through cookies to make your interaction with us faster and more secure. To track site visitors, each visitor must have a unique visitor ID (browser based unique ID) which stores no actual PII data in the stored in cookies, whereas unique visitor ID that is a unique identifier for a website visitor. Ideally, this is a persistent cookie with an extended expiration period.
We collect only the bare minimum PII parameters through cookies, which are generally limited to indirect identifiers. This data is used solely to enhance user experience and maintain website functionality while ensuring compliance with data protection standards. Cookies may be used for the following purposes:
- Preferences – Cookies allow our websites to remember information that changes the way the site behaves or looks, such as your preferred language or the region you are in. Remembering your preferences enables us to personalise and display advertisements and other contents for you.
- Security/Optimization – We may use certain type of cookies allow us to block many types of attacks, such as attempts to steal content from the forms present on our website.
- Processing – Cookies enable the website to work efficiently. Basis such cookies, we can deliver services that a website visitor expects, like navigating around web pages or accessing secure areas of the website.
- Advertising – We may use cookies to make advertising more engaging to our visitors on the website through browser unique ID. Some common applications of cookies are made to select advertising based on what’s relevant to your browser, to improve reporting on campaign performance and to avoid showing ads your browser would have already displayed. Cookies capture information about how you interact with our website, which includes the pages that you visit most.
- Communication – We may use information collected via cookies to communicate with you, for sending newsletters, seeking your opinion and feedback, and providing you services and promotional materials.
- Analytics and Research – We may use cookies to better understand how people use our website so that we can improve them.
DISABLING COOKIES
If you do not want to receive cookies, most browsers allow you to control cookies through their setting preferences. For instructions on changing your browser settings, select browser:
To find information relating to other browsers, visit the browser developer’s website.
- UPDATING COOKIE SETTINGS – You may use the cookie settings link to change your cookie preferences henceforth.
- ANALYTICS TOOLS – We use various analytics tools and third-party technologies including Google Analytics to collect and analyse cookies. We have contractual relationship with these third-party analytics companies, who collect this information may combine this information with other information that they already have independently collected from other websites. We ensure that those third party have ensured equal amount security measures as per applicable privacy regulations. Many of these companies collect and use information under their own privacy policies. You may opt-out of the Google Analytics by visiting the link.
- YOUR PRIVACY RIGHTS AND WHO TO CONTACT – We will respect your legal rights in relation to your data. For details of the rights available to you, refer our website privacy notice. In case you have any questions, comments or concerns about this notice or wish to exercise any of the above-mentioned rights, you can contact DPO Office at privacyofficer@persistent.com
- CHANGES TO THE NOTICE – We reserve the right to update or change this notice at any time, and we will provide you with the updated Notice when we make any substantial updates at the earliest either through email or by providing a prominent notice of change on the website. You should check the Notice periodically.