Shimona serves as the Chief Marketing Officer at Persistent Systems. She is responsible for driving the Company’s global marketing strategy, strengthening brand positioning, and enabling business growth through integrated marketing initiatives.
With more than two decades of experience across B2B, B2C, and B2B2C segments, Shimona has consistently led marketing transformations that unlock business value and accelerate growth. She joined Persistent from HCLTech, where she served as Vice President and Head of North America Vertical Marketing. As part of the senior marketing leadership, she contributed to the Company’s revenue growth and was instrumental in building a GenAI-powered marketing engine.
Earlier in her career, Shimona held senior leadership roles at Vodafone Idea and Abbott, leading customer-focused growth strategies across telecom, life sciences, and healthcare industries. She brings a distinct ability to bridge brand vision with operational execution, positioning marketing as a business accelerator.
Her contributions have been recognized with industry honors, including Forrester’s Program of the Year 2025, the Stevie Award for Women in Business, and Inspiring Women in Business. She is also a strong advocate for inclusive leadership and talent development, having co-chaired initiatives under the IAOP and mentored rising professionals across the global tech ecosystem.
Shimona holds a graduate degree from Symbiosis Institute of Management Studies and executive education credentials from UC Berkeley’s Peer150 CMO Program, Dartmouth’s Tuck School of Business, and Yale School of Management.
Shimona is based in New Jersey, USA, where she lives with her husband, Ash, and their son, Aryn. Outside of work, she enjoys exploring new culinary spots with her family and unwinding with a sappy romcom—finding balance and inspiration in the simple joys of everyday life.