Media, Entertainment, and Gaming

Delivering exceptional experience, unlock monetization and modernize platforms with AI-native, cloud-first digital engineering. Turn Content into Compounding Growth.

We help studios, streaming providers, broadcasters, OTT platforms and gaming organizations turn content and communities into growth. Through AI-native digital engineering, we modernize Cloud production and content supply chains, activate privacy safe audience data, enable outcome-based advertising and deliver real time personalization across OTT broadcast publishing creator platforms and games powered by our accelerators and deep Hyperscalers partnerships.

Our work spans 5 pillars AI for media to orchestrate agentic workflows and unified audience content graph; OTT and streaming solutions to launch award -winning fast scale, low latency live and optimize quality of experience and FinOps; CCTV added tech to build privacy safe addressability outcome based products and fraud defense; Publishing and media platforms to drive subscription growth, headless CMS modernization, and user generated content creator safety; And gaming platform engineering to deliver scalable backends live OPS personalization and trust and safety. The result faster time to market higher ARPU lower run costs, and measurable engagement.

Benefits

Launch faster: stand up new features, products and services in a matter of ~8-12 weeks – not quarters – so roadmaps stop slipping and revenue starts sooner
Monetize smarter: lift ARPU ~8-15% with privacy safe targeting, shoppable video and outcome based CTV packages for increases revenue
Cut run costs: reduce cloud, encoding and delivery spent by ~20-30% via FinOps, ABR tuning and automation – without sacrificing QoE
Unclog operations: shrink ad-ops, content prep, and compliance cycle by ~40-60% with agentic AI copilots and straight-through workflows
Keep audiences longer: reduce churn and grow watch time by ~10-20% using real time recommendations, offers and paywall/pack optimization
Extend what you have: layer AI and cloud onto existing ad stacks, CMS and playout – delivering new capabilities 2-3x faster without risking rewrites

Offerings & Solutions

OTT and Streaming

Launch, scale, and monetize SVoD/AVoD/FAST with low latency live, high QoE and privacy safe data, fast-channel factory bundling, vector search–driven personalization, converged ad-tech and FinOps-led QoE/cost intelligence

Broadcast and Live Production

Migrate playout and live production to cloud with channel origination, remote/virtual production, automated compliance, and converged linear-to-digital ad ops for agile scheduling, disaster recovery, and cross-screen monetization

Digital advertising and AdTech

Build outcome-based, privacy-first ad products with universal selling platform, clean-room audience graphs, fraud/transparency controls (IVT/SPO), shoppable video integration, and agentic ad-ops automation for planning, pacing and yield

Publishing and News Media

Grow revenue and modernize the newsroom via subscription propensity and churn-save headless CMS at the edge, AI newsroom assistant with guardrails, trust and first party ad/commerce programs

Media Platforms and Creator Economy

Enable creators and communities with compliant onboarding and payouts, large-scale UGC safety, recommendation/community graphs, marketplace & merch APIs, and responsible agentic tools for editing, clipping, captioning, and localization

Gaming and Interactive Entertainment

Ship and scale titles on resilient backends with auth, matchmaking, telemetry, anti-cheat; supercharge LiveOps personalization; run cloud native GaaS with observability and FinOps; add governed generative tools and cross-title data monetization

Client Success

You’ve Migrated to the Cloud, Now What? 4 Critical Cost-Saving Practices

Client Success

Entertainment giant leverages Persistent’s solution to measure their audience emotions and reactions during live performances

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Media Intelligence company optimizes operations with Cloud

Client Success

Global media intelligence provider optimizes operations by transforming legacy infrastructure to next-gen cloud platform

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Next-Gen Media Platform Development for Ad Tech Leader

Client Success

Engineering a next-generation media advertising platform for a worldwide ad tech leader

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Banner-Image-for-Positiv-Television-Empowers-CS

Client Success

Positiv Television empowers its employees with Google Apps for Work

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Why Persistent?

Proven Track Record

Our solutions help leading studios, streamers, publishers, broadcasters, OTT platforms and gaming organizations launch products and services faster, modernize AdTech, and scale player-first experiences-driving measurable growth, higher ARPU and lower run costs.

Customer-centric Approach

Our domain-first, human-centered approach brings together design, industry insights and advanced technology expertise, keeping customers at the center of the solution to deliver impactful digital experiences.

Robust Partner Ecosystem

Our strong partnerships with leading platform providers, Hyperscalers, data platforms, and media gaming ISVs – co-building reference architectures, accelerators and integration blueprints. The result: solutions that launch faster today, interoperate across your stack, and keep pace with tomorrow’s OTT, streaming AdTech, and gaming innovation.