Media Intelligence company optimizes operations with Cloud

Client Success

Global media intelligence provider optimizes operations by transforming legacy infrastructure to next-gen cloud platform

The client is a global media intelligence provider with over 1,500 employees across 18 international offices. The organization brings together technology, insights and expertise in media monitoring, measurement and PR workflow management. The client helps over 13,000 PR and communications clients to prove and improve their value and manage their brand reputation.

The Challenge

The media intelligence company was formed by the merger of three legacy industry-leading businesses by a US private equity firm. After the merger, one of the first priorities was to meet an IT Transitional Service Agreement, separating the legacy reputation intelligence part of the business from its former parent company within 12 months.

This required establishing a next generation scalable, reliable and secure greenfield IT infrastructure and achieving a smooth transition with zero business disruption. The client wanted a flexible architectural model that would support platform transformation through modern infrastructure services to migrate workloads to the new architecture. The aim was to create a globally harmonized infrastructure model to enable scale, reduce operational expenses, and accelerate time to market.

The Solution

Persistent took complete ownership of IT transformation, transition, and collaboration with stakeholders and leveraged a network of technology partners to assess, architect, design, build, and implement a greenfield IT infrastructure.

Persistent proposed a multi-phase data center transformation approach including design, migration, and operations phases across each of the technology domain towers. The team also set up service towers to support five key service areas — hybrid and multi-cloud, security, end user computing, service desk, and eNOC.

To ensure business scalability and agility, Persistent helped the client to transition towards a cloud environment that offered greater flexibility without the limitations or management demands of a traditional IT infrastructure. Adopting an infrastructure approach with 80% on premise and 20% cloud, Persistent migrated workloads from five source datacenters to modern datacenter infrastructure.

Persistent used various tools including Zerto, Acronis, and Vembu for on premise to COLO workload migration and disaster recovery replication. Persistent recommended several other tools for deployment, monitoring, and backup.

The Outcome

Persistent was able to bring an “IT in a box” model to enable scale and help the media intelligence company become self-sustaining and meet market demands rapidly. Persistent helped the client not only scale and have access to talent but ultimately to build a future-based architecture in the cloud by harnessing the best of cloud capabilities.

Over the next five years, Persistent will help the client complete the TSA exit and evaluate, select and procure the right platforms, tools and infrastructure to deliver and run next generation infrastructure.

Technology Used
  • SummitAI
  • Leaseweb
  • AWS Workspace
  • Intune
  • Microsoft Endpoint Manager
  • AWS
  • Microsoft Azure
  • SCCM
  • Windows Autopilot
  • Logic Monitor
  • Redstor
  • Microsoft365

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