A sales enablement platform is only as powerful as the experience it delivers to the people using it.
A global leader in sales and customer enablement platforms was grappling with a slow and outdated sales platform. Sellers weren’t getting what they needed. The engineering teams couldn’t move fast enough. And the cost of maintaining the status quo kept climbing.
The organization recognized that incremental fixes would not solve the problem. What was needed was a strategic partner to reimagine the platform, with AI at the center.
Complexity Holding Growth Back
The platform’s problems were interconnected and compounding. Fragmented systems created a disjointed seller experience, reducing adoption and limiting engagement and revenue delivery capabilities. Manual QA processes and long release cycles limited feature delivery.
Past acquisitions further complicated the situation by introducing overlapping, similar tools with added cost and integration complexities. Limited integration hindered work fluidity, reducing the platform’s overall value. Meanwhile, engineering teams spent valuable time on repetitive, low-value work that GenAI could have handled.
The organization needed to consolidate, modernize and accelerate, all without disrupting a platform that revenue-generating teams relied on every day.
A GenAI-First Engineering Partnership
Persistent became a strategic engineering partner, taking a GenAI-first approach to modernizing, optimizing and Re(AI)magining™ the platform across every dimension.
Persistent embedded a 100-member India-based offshore engineering team directly into the client’s delivery model. The expanded capacity accelerated development while maintaining quality and alignment with product priorities. Besides, AI replaced manual testing cycles in the QA process, which improved coverage, reduced errors and expedited release timelines.
We embedded AI into the platform’s core workflows, making day-to-day activities smarter and teams more efficient. Our agent-ready APIs supported next-generation intelligent features and positioned the platform for continued AI-driven evolution. The new features enhanced the seller experience, resulting in better engagement and increased platform adoption across the organization.
We also developed an AI-powered reporting suite to replace the expensive, third-party licensing with a purpose-built, integrated solution that reduced cost and dependency on external vendors.
Savings, Speed & Unified Seller Experience
The transformation delivered measurable impact and continuous returns from day one.
- The AI-driven reporting suite eliminated more than $1 million in annual third-party licensing costs, justifying the investment and freeing budget for continued platform development.
- Developer productivity increased by 25% with GenAI tooling across the engineering team. Faster delivery cycles, smarter automation and reduced manual effort meant more time to build and less time managing process friction.
- Sellers gained a unified, cohesive platform experience with fragmented tools consolidated and intelligent features embedded throughout that improved engagement and retention.
AI as the Engine of Platform Reinvention
Powered by GenAI, our client could reimagine its sales enablement platform from a fragmented, costly environment into a modern, intelligent platform built for growth. Having partnered with Persistent, the savings are substantial, the productivity gains are measurable, and the platform is now positioned to keep evolving as AI capabilities advance.
