Persistent has been recognized as a Leader in Telecom, Media and Entertainment AI-Native Transformation Services 2026 ISG Provider Lens®

Engineering AI-native transformation across telecom and media through industry-led solutions, platform-driven innovation and measurable client outcomes.

Recognition Overview

Persistent has achieved Leader position in the ISG Provider Lens® Telecom, Media and Entertainment AI-Native Transformation Services 2026 study, with Leader recognition in AI-Led Telco Engineering & Software Services. The study also positions Persistent as a Rising Star in OTT, Streaming & Audience Experience Services, reflecting growing momentum across media experience transformation.

This recognition highlights Persistent’s software-first engineering heritage, AI-native transformation approach and ability to connect strategy, platforms, operations and customer experience across the telecom and media value chain.

Persistent Systems brings a product-engineering mindset to telecom transformation, combining software, cloud, data and AI capabilities with increasingly relevant industry depth. Its strength is particularly visible where clients need to modernize complex platforms while engineering AI directly into products, workflows and operations.

Yash Jethani, Senior Manager and Principal Analyst, ISG

Why ISG Recognized Persistent

Software-first engineering

Cloud-native product modernization, platform engineering and AI-assisted software delivery for telecom and media enterprises.

AI-native industry solutions

Repeatable, platform-driven solutions spanning AIOps, service orchestration, network APIs, autonomous networks, automated media workflows and dynamic ad insertion.

Domain-led innovation

More than 35 years across telecom value chains and more than 30 years across media and entertainment value chains.

Outcome-focused transformation

Modernization programmes designed around faster time to market, operational efficiency, platform scalability, audience value and new revenue models.

Helping Telecom and Media Solve Their Biggest Challenges

Challenge	How Persistent helps
High operating costs and fragmented estates	AI-led modernization, simplified architectures and intelligent automation.
Complex network and service operations	AIOps, cross-domain correlation, service orchestration and autonomous network capabilities.
Slow product and platform evolution	Cloud-native product engineering, platform modernization and AI-assisted SDLC.
Content and audience fragmentation	Unified data foundations, audience intelligence and omnichannel measurement.
Pressure to monetise content and connectivity	Network APIs, data monetization, AdTech, dynamic ad insertion and experience-led services.
Rights, trust and governance requirements	Responsible AI, governed context, content rights intelligence and policy-led controls.

Our Telecom and Media Transformation Capabilities

Telecom transformation

Agentic NetAIOps, autonomous networks, OSS/BSS transformation, service fulfilment and AI-powered customer intelligence.

Media transformation

OTT and broadcast, media technology and gaming, digital advertising, consumer insights and automated content operations.

Enterprise AI foundation

Core, Context and Coordination layers supported by data connectors, observability, knowledge graphs, agents, orchestration and governance.

Strategy and ecosystem services

AI-led transformation, data strategy, GCC transformation, managed services, product lifecycle management and strategic partnerships.

Why Persistent for Telecom and Media

Deep product and platform engineering heritage across telecom and media.
AI-native, platform-driven transformation approach grounded in industry context.
Capabilities that span strategy, engineering, operations, experience and monetization.
Reusable accelerators and domain-specific agents designed to move programmes from pilots to scaled execution.
Client outcomes across network operations, audience analytics, content platforms, streaming and AdTech.