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Real-Time Interaction Management is one of the biggest challenges in modern marketing and at the same time one of the most important levers to take customer experience to the next level. With the help of Salesforce Interaction Studio, Persistent helps companies master one of the most prestigious disciplines of CX to deliver the right message, on the right channel at any time.
Leverage AI + ML capabilities to drive real-time decisioning with next-best action/offer based on data-driven insight.
Synchronize keys from various first party systems to create a harmonized user profile.
Create true omni-channel personalization from digital channels like web or mobile to offline channels like ATM.
Take out the guesswork – test different approaches across various channels to find out what works and what doesn’t.
As true Salesforce multi-cloud experts, Persistent can maximize the impact of Interaction Studio by not only enhancing marketing related use cases, but also by enabling more impactful sales & commerce as well as a more personalized customer service. This makes Interaction Studio a valuable tool across the entire customer lifecycle – from acquisition to retention.
Get in touch with us and discover how Persistent can support in realizing true in-the-moment personalization for increased customer loyalty, higher engagement and better conversions.
Persistent will update your request, which will take no longer than 3 business days
Jiani Zhang is President of the Alliance and Industrial Solution Unit at Persistent Systems. Prior to this role, Jiani was the General Manager of Industrial Sector for Persistent Systems. Jiani has extensive experience in management consulting, marketing, product development and technology management. She also holds expertise in building and growing a business with P&L responsibility and leading teams in business strategy, offering & product development, go-to-market, and sales execution. Prior to Persistent, Jiani has also served as Director of Offering Management for IBM Watson IoT Platform and Head of Offering Strategy for IBM Industrial IoT where she pioneered the creation of the Industrial Analytics/AI IoT solutions.
Vice President, Principal Analyst Serving CIO Professionals
Jeffrey helps CIOs and digital leaders succeed by working with them to improve their software delivery capability and by helping them assess the relevance of emerging software technologies. As a 25-plus-year software industry veteran, he’s helped clients improve their development shop culture, apply Agile and continuous delivery best practices, and build successful developer ecosystems. Jeffrey’s been a developer; managed development teams; built award-winning commercial development tools; and, over the past decade, has helped Forrester clients navigate mobile, cloud, IoT, DevOps, and low-code technologies and tools.
Previous Work Experience
Jeffrey has been with Forrester since 2006. Prior to joining Forrester, Jeffrey worked at IBM, Rational Software, and was part of Accenture’s Advanced Systems Group.
Education
Jeffrey holds a B.S. in economics from the Wharton School at the University of Pennsylvania.
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