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We have been Bridgestone Europe’s software engineering partner for five years now and have been instrumental in developing and driving their mobile strategy. Bridgestone has a very innovative way of how they charge for their tyres. Essentially, large European fleet companies pay Bridgestone monthly on the basis of the number of kilometers run per tyre.

Keeping track of tyres was a tedious task for Bridgestone service engineers. Loss of tyre information meant loss of revenue to Bridgestone. Persistent came up with an Internet-based mobile solution using RF Tracking to improve the accuracy of gathering real-time information concerning tyre health and distance travelled in a centralized manner. I am delighted to tell you that this solution improved productivity for Bridgestone’s service engineers and dealers by 8 times. i.e. 800%.

The solution of Bridgestone had a target deployment of approximately 1000 dealers in more than 15 European countries, all integrated seamlessly with Bridgestone’s central data servers and CRM solutions in Brussels.

We are very proud of the fact that this innovation is referenced by C.K. Prahalad and M. S. Krishnan in their book – The New Age of Innovation: Driving Co-created Value Through Global Networks.

Persistent Systems participated in the NASSCOM Innovation Award 2008 in the ‘Market Facing – Business Process and Business Model’ category and has been chosen amongst the TOP 5 finalists.

The final results are yet to be announced. It will be quite an achievement to win this award!

– Anand

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Showing 4 comments
  • Milind Gokhale

    Hello Sir,
    Really a very innovative solution provided for Bridgestone. And glad to know that NASSCOM has recognised the effort and work gone into that. Congratulations on receiving the NASSCOM innovation award. As a student and associated with Persistent project in final year, I would like to know more about the solution provided there and how it was put into action.
    Thank you,
    Milind Gokhale
    milindhg@yahoo.co.uk

  • Siddhesh Bhobe

    Hi Milind,
    Would be glad to connect with you!
    Regards,
    Siddhesh

  • Milind Gokhale

    Hello Sir,
    I remember you had told about this bridgestone project in short during a presentation in Bhageerath during our project deciding time. Me and my group members finally took a project in Silverlight though, but I would like to know a lot about bridgestone project. The idea really fascinated me very much. And, also came to know that transportation in large container size trucks that fit with many tyres is a huge business there. Really no one would’ve thought the way it is implemented.

    Is there any video or animation of the working? Is it available for veiwing? Please, would like to see it…
    Thank you.

    • Anand Deshpande

      Milind,
      Kindly connect with Siddhesh Bhobe. He should be able to help you with this.

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