Client Success

AssetTrackr maps their mobile assets on Google with Persistent

MediaAgility was acquired by Persistent in May 2022 and its capabilities form the foundation for Persistent’s Google Business Unit. As a Google Cloud Partner and a strategic IT Transformation services provider, the Google Business Unit is focused on delivering transformational services with cloud-native solutions that enable businesses to stay relevant and benefit from the public cloud platform capabilities. 

AssetTrackr is a tracking solution company which makes use of Global Positioning System (GPS) and GPRS technologies for tracking movable assets. AssetTrackr has partnered with a reputed US based company that develops the telematics hardware for major automotive manufacturers. The company has built a solution for tracking and managing hazardous material transport, cars, buses, and cargo vehicles etc.

AssetTrackr uses the Global Positioning System (GPS) technology to track devices on Google Maps. Using the Maps technology by Google; the exact position of any moveable asset can be easily tracked. Not only the assets are tracked on computer, but their locations can also be traced on a smartphone. The lat-long coordinates of the fleet are identified with this application. By using Google Maps with GPS any vehicle can be tracked in real time and any missing vehicle can be located thus preventing misuse of stolen vehicle. More and more logistics companies are using this technology as they can track the position of their field assets with accuracy and easily coordinate with clients accordingly. Google Maps has proved to be a mandate for tracking companies worldwide.

Google Maps is very popular in India and people are already familiar with the interfaces provided by Google which is very intuitive and easy to use. Google has mapped the Indian terrain quite extensively including remote terrains. As we are committed to providing the best user experience to our customers, we opted to go with Google Maps for Work

Vikas Minda, Co-Founder of AssetTrackr

AssetTrackr is using Google Maps, provisioned by Google Cloud partner – MediaAgility (now part of Persistent Systems), for deploying GPS tracking solution to its clients to let them to achieve efficient highway response system which in turn leads to better security and quick response time in case of an unwanted incident. All emergency response units like Patrol vehicles, Ambulance, Sweeping Vehicle and Towing Truck are fitted with tracking devices and it can be handy in situations demanding quick response. AssetTrackr has clients who provide home delivery of products where it is required to track their vehicles and ensure timely delivery of goods thus enabling them to operate smoothly.

AssetTrackr has also piloted with a waste management company to use vehicle tracking along with RFID machine and web camera to provide a new age waste management solution. AssetTrackr’s Fleet management service helps operators to manage their fleet operations in an effective way. It is not easy to manage entire fleet without knowing their geographical location but now with Google Maps fleets can be easily traced and can be useful for load planning, dispatch, route optimization reports which in turn can help in reducing the operational costs and increasing the efficiency.

Google Maps is the most widely used online mapping service in the world, with more than 800,000 sites using the Google Maps API and over 250 million active users on mobile devices alone. It is an advanced tool widely used for Asset tracking companies. Most Logistics and many other companies face challenge relating to transportation of their assets. Google Maps allows companies to track mobile assets and know its status throughout. Moreover, it displays the speed of the transport carrier and in case of overspeeding sends a custom alert. Google Earth and Maps for Business combine the familiar, interactive Google mapping products with added features designed especially for Enterprises.

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