Client Success

How Persistent supported Sommet de l’Élevage to automate their email campaigns with Salesforce

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About Sommet de l’Élevage

Sommet de l’Élevage is Europe’s #1 livestock show that is hosted every autumn in the city of Clermont-Ferrand, in the heart of the mountainous Auvergne-Rhône-Alpes region.

Sommet de l’Élevage is unique as a B2B event aimed at sector professionals from all over the world. Livestock breeders and farmers attend to enter their animals in competition, showcase their produce, and meet with global manufacturers of agricultural machinery and suppliers of livestock equipment.

The Challenges

As Sommet de l’Élevage’s international profile grew, it became essential to,

  • Digitize recruitment of exhibitors, both local and global
  • Streamline systems to create & sustain links with a worldwide network of breeders and farmers
  • Develop digital multi-lingual lead generation strategies

On Salesforce’s recommendation, Sommet de l’Élevage entrusted this project to Persistent, a Salesforce partner since 2003.

One of Persistent’s strengths is to have understood our needs exactly and put in place the technologies that meet those specific needs. The whole team was very attentive and responsive, it’s a pleasure to work with competent professionals who are also smiley and caring!

Victor Berthon, Business Development Manager, Sommet de l’Élevage
The Solution
The 3 phases of Persistent and Sommet de l’Élevage’s collaboration
The Outcomes

To continue to optimize their Pardot solution’s capabilities, Sommet de l’Élevage now benefits from Persistent’s “Marketing as a Service” support. This ongoing support provides updates on Salesforce best practices, feedback from Persistent specialists in marketing automation and help to implement updates and refinements directly with Sommet de l’Élevage.

For a more detailed look at the challenges, solutions, and outcomes, download the case study by clicking the button below.

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