A global provider of financial services and banking technology had built strong market presence through direct sales and partner led engagement. However, as enterprise buyers increasingly shifted toward digital self-service and marketplace-based purchasing, the organization faced limitations in visibility, speed and scalability. Feature rollouts were slow, partner onboarding was complex and customers had to navigate fragmented vendor ecosystems. The client selected Persistent to modernize its go-to-market model by building a unified digital marketplace that could accelerate innovation, simplify buying journeys and enable platform-led growth in a digital-first environment.
Overcoming legacy constraints in a marketplace-driven world
- Fragmented customer engagement across multiple vendors and channels
- Feature rollout cycles of 10–12 months, limiting responsiveness to market demand
- Partner onboarding timelines of 24–26 weeks, slowing ecosystem growth
- Limited portfolio visibility restricting cross‑sell and upsell opportunities
- Traditional development approaches constraining speed, scalability and experimentation
- Risk of reduced competitiveness as buyers increasingly favored digital marketplaces
Reimagining Go-to-Market with a unified marketplace platform
Persistent partnered with the client to design and deliver a multivendor digital marketplace built on the OutSystems platform, enabling rapid development, enterprise‑grade scalability and continuous innovation.
Key elements of the solution included:
- A unified digital marketplace where customers can discover, compare and purchase first party and partner offerings
- Self-service onboarding for partners, enabling faster ecosystem expansion
- Integrated web and mobile experiences from a single codebase
- Secure transaction management and centralized governance
- Modular, reusable architecture to accelerate future enhancements
The platform was delivered in 24–26 weeks, significantly faster than traditional development cycles.
Delivering measurable business impact at scaleFeature rollout time reduced from 10–12 months to 24–26 weeks
- Development effort reduced by ~35%
- Customer acquisition increased by 20–25%
- Transaction volumes nearly doubled
- Partner onboarding time reduced from 4–6 weeks to 5–7 days
- 50%+ automation across operational tasks
- Customer satisfaction (NPS) improved from 35–40 to 55–65
The marketplace also unlocked new revenue streams through partner commissions, featured listings and bundled offerings.
