Faced with frequent changes in customer expectations and poor data management leading to fragmented information and missed revenue opportunities, an American multinational corporation and technology company known for its consumer electronics, software, and services implemented Salesforce Sales Cloud with the help of Persistent to centralize customer data, enhance customer service, and boost sales efficiency.
The Challenge
The client was struggling with frequent changes in customer expectations and poor data management. These issues led to fragmented account and contact information, creating data silos and poor customer experiences, which in turn resulted in missed revenue opportunities.
The Solution
With Salesforce Sales Cloud, Persistent ensures that all customer information is stored in a central, easily accessible location. By having accurate and up-to-date data, the company can provide personalized and efficient customer service, leading to higher customer satisfaction and loyalty.
Leveraging Salesforce Sales Cloud, Persistent simplified and sped up the quoting process, reducing the time and effort required to generate quotes. This efficiency not only improves the customer experience by providing quicker responses but also allows sales teams to focus more on closing deals and less on administrative tasks.
Through CRM Analytics, Persistent ensured effective account planning, providing tailored strategies to meet the specific needs of each customer and partner. This approach leads to stronger relationships, better customer retention, and increased sales opportunities.
Persistent implemented proper territory management, allowing for balanced workload distribution among sales teams and ensuring that each region receives adequate attention. This balance leads to better market coverage, more sales opportunities, and improved team productivity.
By using Salesforce Experience Cloud, Persistent developed a partner portal that provides channel partners with the resources and support they need to succeed. Offering tools, training, and information in one convenient location, partners can perform better, leading to increased sales and a stronger overall channel network.
The Outcome
- 50% Time Savings when managing over 20,000 accounts and contacts.
- 10 Regions and 200+ Territories with enhanced customer coverage and insights.
- Simplified Partner Onboarding and Lead Management with scalable, reliable infrastructure.
Products
- Salesforce Sales Cloud
- Salesforce Experience Cloud
- Tableau, CRM Analytics
