Going beyond subscription to data monetization
The SaaS delivery model provides you with a wealth of business data generated by your clients. With the increasing use of digital technologies, data is generated by other services or applications. Chances are you can create more value for your clients by sharing validated raw data or monetize by deeper insights.
However, this is not simple. There are numerous roadblocks related to identifying legally sharable data, securely packaging and delivering it in real time, pricing it based on usage, and having an end-to-end multi-tenant system in place for auditing and governance.
In this webinar, Manish Garg, VP, Product Management, Ellie Mae, and Snowflake’s Kent Graziano, Chief Technical Evangelist talk about the typical challenges SaaS companies encounter while attempting to monetize data and how they can employ the right technology to increase revenue.
Hear this expert panel, moderated by Persistent’s Sameer Dixit, to:
- Understand where other SaaS providers stand in their data monetization journey.
- Hear a first-hand story of how Ellie Mae, a leading cloud-based loan origination service provider, leveraged Snowflake to implement its data sharing and monetization stream of products.
- Learn top strategies to create and monetize your own data products.
- Pose your own data monetization related questions.
Speakers:
Manish Garg
VP, Product Management,
Ellie Mae
Kent Graziano
Chief Technical Evangelist,
Snowflake
Sameer Dixit
GM – Data, Analytics, AI and ML,
Persistent Systems
