A recent survey from Boston Consulting Group found that 89% of executives rank AI and Generative AI (GenAI) together as a top-three tech priority for 2024. Enterprises see the potential to bring new process efficiencies, improve employee productivity, and deliver business value. The ability of any business to use and extract value from GenAI is heavily dependent upon several essential elements. 

This white paper details Persistent’s knowledge and point of view on data’s critical role in developing and executing GenAI initiatives.