Salesforce Marketing Cloud Enhanced with a Lead Scoring Engine

Salesforce Marketing Cloud Enhanced with a Lead Scoring Engine

Experience an elevated Marketing Cloud and ace B2B Marketing with the added advantage of lead scoring & grading.

Introducing Persistent’s custom-built lead scoring engine, designed to enrich Salesforce Marketing Cloud. This engine provides marketers the insights they need to trigger meaningful 1:1 communication across devices while becoming data-driven and customer-obsessed.

Infographic Lead Scoring Engine

The lead-scoring engine empowers your teams to precisely measure essential metrics including the prospect’s level of interest, their likelihood of conversion and more. This means you can plan better lead nurturing strategies and empower your teams to make effective, intelligent, and informed marketing moves.

Reach out for more information on how you can unleash the true power of lead scoring and maximize your Marketing Cloud investment.

Benefits

The lead-scoring engine provides the following benefits,

  • Create or edit custom scoring rules on the fly
  • Seamlessly sync & send key prospects to Sales or Service Cloud
  • Trigger alerts to the sales team
  • Build custom fields, custom objects and process builder automations
  • Built entirely on Marketing Cloud – no additional licensing is necessary, just implementation costs
Client Success

Media powerhouse Frankfurter Allgemeine Zeitung goes Digital

Our teams helped FAZ intelligently automate and generate new monetization strategies based on existing...

Read story

Client Success

Welcome to the Neighborhood – Atlantis Beach implements Salesforce

Watch how Atlantis Beach supercharged their marketing strategies with data, connected by the power...

Watch video

Client Success

DELTA Machines accelerates Digital Transformation with Salesforce & Persistent

DELTA Machines, an innovative, family-run company is a leading distributor and servicer of high...

Read story

Client Success
Digitally Transforming media powerhouse Frankfurter Allgemeine Zeitung| Persistent Systems

Media powerhouse Frankfurter Allgemeine Zeitung goes Digital

Read story

Client Success
Welcome to the Neighborhood – Atlantis Beach implements Salesforce| Persistent Systems
Persistent Systems Client - Atlantis Beach

Welcome to the Neighborhood – Atlantis Beach implements Salesforce

Watch video

Client Success
Delta Machines - Client Success

DELTA Machines accelerates Digital Transformation with Salesforce & Persistent

Read story

Why Persistent?
Extensive Salesforce Knowledge

Through our 18-year partnership with Salesforce we’ve delivered 1,400 joint engagements while growing our global practice with 1,400 Salesforce Engineers, 30,000+ Trailhead Badges, and 2,700 Developer, Platform and Industry Certifications.

Exceptional Delivery Excellence

Bringing excellence with a 4.9 out of 5 CSAT Score and a global delivery model that delivers cost benefits for our customers.

Marketing Intelligence with Datorama & Interaction Studio expertise

Click, connect and unify all your data in one place with Datorama and enjoy a well-connected marketing ecosystem with Interaction Studio to guarantee you never miss an insight.

News & Insights

On-demand Webinar – B2B to H2H
A picture-perfect partnership: Europe’s largest photo finishing provider CEWE transforms customer experience with Persistent

Award & Recognition

Persistent Systems becomes an approved Salesforce Interaction Studio Partner

Read more

Event

Webinar – B2B to H2H – prioritizing Human to Human interactions in marketing with Salesforce & AGCO Corp

Watch webinar

Press Release

CEWE transforms Customer Experience with Persistent

Learn more

Learn About Our Key Partner
Related Offerings & Solutions

Contact us

You can also email us directly at info@persistent.com.

You can also email us directly at info@persistent.com