Gojoko sees its mission as a moral imperative; to make credit available at fair rates to people who previously wouldn’t have access to it. To do this they’re using the power of software and digital to disrupt the traditional banking systems in the UK.
“There are extremely wealthy organizations with a lot of financial power so we have to be able to compete with these players by being nimbler and faster than they are. With Persistent we have the ability to scale and very quickly adjust to market conditions.” – Tobias Gruber, Chief Executive, Gojoko Marketing Limited
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