Client Success

Mediatoon Logo

How Persistent helped Mediatoon automate a personalised customer experience using Salesforce

Lire en FR

Mediatoon is part of the French group Média-Participations, who is a leading European publisher of comic books and a groundbreaking centre for audiovisual animation. Their goal is to expand the comics and animation universe through the adventures of timeless and famous characters and new acquisitions. 

In 2021 comic book sales in France broke all previous records, and sales of derivative merchandise. Mediatoon urgently needed to update its online sales strategy to accommodate this exponential growth. The company had implemented an in-house CMS, it had neither a CRM for order management nor a unique knowledge base. 

After meeting with three service providers, the Media-Participations group turned to Salesforce and entrusted the project to Persistent Systems France.  

We began by exploring the best options for Mediatoon to optimize order management and personalize the customer experience. We gained Mediatoon’s trust by clearly presenting a project that was genuinely adapted to its needs. 

Mediatoon accepted our recommendations based on detailed research and a clear analysis of their needs. Then we implemented the following Salesforce solutions: 

  • Service Cloud
  • Marketing Cloud
  • Marketing Cloud Personalization
  • Social Studio

“Mediatoon needed to restructure part of our operation along the lines proposed by us. It was very reassuring to have a project manager who synchronized the agendas, and alerted us to any risk of delays on the schedule, etc.  

Their real strength is the ability to listen, and to question themselves if necessary. No one is perfect, and with dialogue we always find solutions. We are very satisfied with this collaboration with Persistent. The proof: it continues with a managed services offer!”  

Stéphanie Gautier, Director E-commerce, Mediatoon 

For a more detailed look at the successful journey of Mediatoon and how we helped with Salesforce sales cloud, marketing cloud implementation, Click on the button below.

Contact us

    You can also email us directly at

    You can also email us directly at