How Persistent helped Pellenc ST to become more responsive and competitive through Salesforce's CPQ solution

Client Success

How Persistent helped Pellenc ST to become more responsive and competitive through Salesforce’s CPQ solution

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About Pellenc ST

Pellenc Selective Technologies designs and markets smart and connected optical sorting solutions for the waste and recycling industry. Committed to building and fostering the uptake of a circular economy, Pellenc ST’s products and solutions are designed to encourage reclaiming waste and giving it a second lease of life, through recycling, repurposing and reuse. 

With 10% of turnover invested in research and development to make its machines ever more intelligent and connected, Pellenc ST’s main growth driver is continued innovation.


As a very high-growth SME, Pellenc ST needed to digitize to cope with the growing demand for its machines. This meant bringing on board a highly efficient sales quoting process amongst several other features.

Digitizing processes within Pellenc ST meant efficiently achieving the following goals,

  • Simplifying and automating preparation of sales quotes to cope with growing demand and freeing up to 40% of the sales assistants’ time to focus on more high-value tasks.
  • Empowering more players to self-generate bids despite complex product configurations and pricing rules. 
  • Navigating the complexity of multiple potential configurations based on customer requirements.
  • Formalizing certain internal rules and setting up a robust system, while anticipating the factors to be considered upon probable future integration with the ERP.

Persistent stood out right from the beginning in terms of approach, methodology and business expertise. Their relationship of trust with Salesforce, spanning nearly 20 years, was reassuring for us.

– Annet Mathieu-Borde, CRM, Process and Customer Digitalisation Project Manager, Pellenc ST

The powerful Salesforce CPQ solution added value to Pellenc ST from the very first months following its implementation. Persistent provided exemplary consultation and change management services and implemented a user-friendly solution for Pellenc ST, all while adhering to the timeline agreed upon.

The next steps on this implementation journey will see Persistent support Pellenc ST in the implementation of Field Service Lightning. This will enable service activity scheduling that is more flexible and better suited to their customer’s needs along with an improved monitoring of installed machine inventory.

For a more detailed look at the challenges, solutions, and outcomes of the Salesforce CPQ implementation, download the case study by clicking the button below.

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