20 October, 2022
Porter is India’s largest marketplace for intra-city logistics that aims to address inefficiencies in the last mile logistics sector and transform the way goods are transported around cities, enabling lakhs of businesses to move anything on-demand.
In order to revolutionize the transport logistics industry, they were looking for a Google Maps Platform-based solution that could help them address their customers’ demands.
Leveraging the right set of Google Maps Platform services to improve transportation
Porter provides multiple support solutions such as on-demand transportation, real-time visibility, and supply chain management and has helped businesses improve efficiency and save on logistics costs.
Porter’s foremost need was a platform on which customers could enter their booking details for the mini truck, like pickup and drop location, and find the nearest driver willing to deliver on this booking. Considering Google Maps Platform and its capabilities, they needed a partner to help them understand the nuances and details of working with the platform and integrate the right set of Google Maps services for different use cases.
The logistics giant was looking for a platform that was not only technically sound but also provided a cost-effective solution.
Finding the right partner to address transportation challenges
Google Maps Platform offers a host of services to help logistics and transportation companies enhance customer experience. Despite that, it can be difficult for organizations to identify exactly which Google Maps service can cater to their needs.
Considering our many successful deliveries on Google Maps Platform and being a premier Google Cloud Partner that was recently recognized by Gartner® as a Niche Player in the 2022 Magic QuadrantTM for Public Cloud IT Transformation Services, Porter found Persistent as their preferred partner. With us in the picture, it was easier than ever to identify which Google Maps services best served Porter’s needs.
Porter needed a solution that could address the following challenges with the help of Google Maps Platform and Persistent:
- Enable Porter’s customers to provide location details
- Identify the best route to go from Point A to Point B
- Find the driver nearest to the location of the customer
- Calculate and display the estimated time of arrival (ETA) of the driver
Looking at the extensive growth plans that Porter has, Persistent, along with the Google team, helped them enhance their performance with the help of Google Maps API optimization.
We steered Porter to make the most out of Google Maps Platform and incorporated all the best practices around Google Maps Platform services. We’re excited about Persistent’s relationship with Porter. It will help build a more seamless transportation platform, allowing customers to track where their goods are at any given timeNirdesh Chahal, Google Business Unit, Persistent Systems
Persistent’s Google Maps experts worked on understanding Porter’s existing architecture and proposed Google Maps API services that could fit into their process without a hassle. To deliver on what Porter was looking for, the team also suggested a few changes in the architecture and product flows and offered to perform those amends.
Enhancing scalability and user experience with Google Maps
After we implemented the solution, Porter was able to double the rate at which the company was scaling. Additionally, they saw a substantial increase in their Google Play Store and Apple App Store rating (the rating is now 4.8), considering the excellent user experience their platform offered.
Persistent has proven to be very helpful in a successful Google Maps API integration. It has also enhanced the customer experience on our platform. We look forward to multiple other opportunities for growth and optimized mobility servicesShubham Gupta, Vice-President, Technology, Porter
Porter considers Persistent as a trusted growth partner, given the successful incorporation of Google Maps in the solution that helped them scale their business manifolds. With this platform, Porter is looking to expand to international markets and deliver a customer experience that is able to satisfy the diverse set of requirements and expectations of more than a million users.