Umfassende Digitalisierung des
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Salesforce-Powered Digitization Of The Sales Department In Wölfle, A Leading Technology Supplier For Commercial Vehicles & Machines

in deutsch

About Wölfle 

Wölfle has a rich 45+ year history as a renowned technology supplier for commercial vehicles and machines. With a full range of state-of-the-art and reliable products such as Plug & Play driver’s cabs, heating and air conditioning systems, electronic and electrical products, Wölfle is internationally recognized as one of the technologically leading providers of customized developments.

Challenges

As a company that is on the cutting-edge of technology, it was important for Wölfle to refine their CX, marketing and sales processes to match.

  • A central, powerful CRM platform for managing customer and prospect data and for mapping sales processes was required.
  • Maintaining data and information in different systems was time-consuming and made it difficult for sales to create offers.
  • A holistic, customer-centric view was not available for all customer data and activities.
  • Data for reporting and sales controlling had to be compiled manually.
  • The Marketing department needed a professional tool for customer communication and mailing (B2B).
Solution

The team at Persistent proposed the following solutions to combat the challenges that Wölfle faced,

  • Implementation of Salesforce Sales Cloud as the leading, scalable CRM platform for Sales & Marketing.
  • 360° view of customer and prospect data, product data, orders, service reports, etc.
  • Greater process orientation for Sales department through efficient, managed sales processes
  • Comfortable creation of reports & dashboards
  • Automatized calculation and quotation creation in Salesforce by integrating product data and price books from the ERP system
  • Implementation of a B2B marketing solution for automated, target group-specific marketing campaigns
Outcomes

Persistent’s Salesforce Practice worked at implementing Sales Cloud and Pardot for Wölfle and achieved the following outcomes for the team,

  • Complete digitization and transformation of sales and all customer-facing business processes on a central platform
  • Holistic view on all customer and prospect data and interactions due to seamless integration of Salesforce into the IT landscape
  • Efficient quote generation considering specific material surcharges
  • Interaction of Sales & Marketing with smart, target group-specific marketing campaigns & lead nurturing

Contact us

    You can also email us directly at info@persistent.com.

    You can also email us directly at info@persistent.com