HUBTEX Maschinenbau & Co. KG, headquartered in Fulda, Germany, is a market leader in conveyor technology and logistics. HUBTEX begins where the manufacturers of standard trucks end. Their core business is the manufacture of custom-built industrial trucks, side loaders and special-purpose equipment for long, heavy and bulky goods.
As a market leader in its domain, it became very important for Hubtex to unify data, streamline processes, enhance marketing, and automate reporting to experience continued business success. Their teams were experiencing various issues that stemmed from not having a robust CRM that could break data silos and provide a single source of truth.
As the world’s #1 CRM, Salesforce was the perfect choice to resolve the challenges that the Hubtex teams faced. And as a partner with 18+ years of consultation and implementation expertise, Persistent was chosen to provide the right set of solutions for this project.
Persistent decided to implement a combination of Salesforce Sales Cloud, Service Cloud, Experience Cloud and Pardot to provide a complete, comprehensive, and personalized solution for team Hubtex. This would efficiently align and automate processes, provide a central view of customer data, and enable easier report generation amongst several other things.
Hubtex now enjoys several benefits post the Salesforce implementation. Their sales, marketing and customer service teams have a common, central, 360° view of data that has unlocked greater transparency, more efficient interaction with customers, improved cross-departmental collaboration and more. Their teams also benefit from a common platform for exchange with partner companies. The marketing department uses Pardot to deliver professional email campaigns with double opt-in and whitepaper downloads.