Persistent helps Aramine streamline Customer Relationship Management with Salesforce

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In the 1990s, Geneviève, Marc, and Christophe Melkonian joined the company founded twenty years earlier by their parents. As co-chairs, they were determined to continue Aramine’s international growth. In just a few years, they’ve realised their ambition. Now represented in ninety countries, Aramine is a world-leading manufacturer of mining and underground equipment.

In 2019, proud of their success and determined to see the family business maintain its leading position, the co-directors took the next step. They decided to replace the in-house CRM and provide their teams with a modern solution appropriate for Aramine’s current successes and worthy of the results to come

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