Client Success

Building and managing powerful, personalized, cross-channel engagement made easy.
The Salesforce Marketing Cloud is the perfect tool to ensure companies provide hyper-personalized, insightful marketing experiences that truly resonate.
Unleash the full power of Salesforce Marketing Cloud with Persistent, a Salesforce partner with over 18 years of implementation experience, to deliver the right content at the right time, on the right channel.
Easily create complex 1:1 customer journeys, complete with dynamic content and behavior tracking abilities that drive customer loyalty and meet the needs of potential and existing customers.
Leverage added expertise with Persistent’s customized lead scoring engine built on top of the Marketing Cloud platform as well as industry-recognized proficiency in components like Interaction Studio and Datorama.
Learn how you can leverage the power of Salesforce CDP to make end-to-end marketing automation a reality in healthcare marketing.
Experience an elevated Marketing Cloud and ace B2B Marketing with the added advantage of lead scoring & grading.
Learn how UK’s leading provider of health & dental plans accelerated Digital Transformation with Persistent.
Watch how Atlantis Beach supercharged their marketing strategies with data, connected by the power of Salesforce.
Our teams helped FAZ intelligently automate and generate new monetization strategies based on existing customer data.
Through our 18+ year partnership with Salesforce we’ve delivered 1,400 joint engagements while growing our global practice with 2,200+ Salesforce Engineers, 33,000+ Trailhead Badges, and 3,400+ Developer, Platform and Industry Certifications.
With a 5 out of 5 CSAT Score and a global delivery model that delivers cost benefits for our customers.
Click, connect and unify all your data in one place with Datorama and enjoy a well-connected marketing ecosystem with Interaction Studio to guarantee you never miss an insight.
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CX Transformation
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CX Transformation
CX Transformation
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Jiani Zhang is President of the Alliance and Industrial Solution Unit at Persistent Systems. Prior to this role, Jiani was the General Manager of Industrial Sector for Persistent Systems. Jiani has extensive experience in management consulting, marketing, product development and technology management. She also holds expertise in building and growing a business with P&L responsibility and leading teams in business strategy, offering & product development, go-to-market, and sales execution. Prior to Persistent, Jiani has also served as Director of Offering Management for IBM Watson IoT Platform and Head of Offering Strategy for IBM Industrial IoT where she pioneered the creation of the Industrial Analytics/AI IoT solutions.
Vice President, Principal Analyst Serving CIO Professionals
Jeffrey helps CIOs and digital leaders succeed by working with them to improve their software delivery capability and by helping them assess the relevance of emerging software technologies. As a 25-plus-year software industry veteran, he’s helped clients improve their development shop culture, apply Agile and continuous delivery best practices, and build successful developer ecosystems. Jeffrey’s been a developer; managed development teams; built award-winning commercial development tools; and, over the past decade, has helped Forrester clients navigate mobile, cloud, IoT, DevOps, and low-code technologies and tools.
Previous Work Experience
Jeffrey has been with Forrester since 2006. Prior to joining Forrester, Jeffrey worked at IBM, Rational Software, and was part of Accenture’s Advanced Systems Group.
Education
Jeffrey holds a B.S. in economics from the Wharton School at the University of Pennsylvania.
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