We help broadcasters in transform traditional linear operations into agile, cloud-enabled AI powered and digitally monetized ecosystems. As a part of our broadcast technology solutions, we modernize playout, live production and compliance workflows, while enabling convergence between linear and digital channels.
Our solutions span, cloud playout and master control, remote and virtual production, automated compliance, closed captioning and cross-screen advertising operations. By applying AI to content preparation, quality control and live analytics, broadcasters can reduce operational complexity, improve resilience and unlock new revenue opportunities-while maintaining broadcast-grade reliability and regulatory compliance.
Benefits
- Seamless Cloud Transformation Migrate broadcast operations to cloud with minimal disruption
- Lower Production Costs at Scale Reduce production and layout costs through automation, remote workflows and virtualized operations
- Faster, Smarter Compliance Accelerate compliance, closed captioning and quality control using AI-driven automation and intelligence
- Unified Monetization Across Channels Monetize linear and digital inventory through conversed ad operations and cross-platform orchestration
- Built-In Resilience for Live Events Improve resilience, disaster recovery and live-event scalability without compromising performance or reliability
Offerings & Solutions
AI-Powered Highlights and Trailers
AI-powered highlight and trailer generation transforms this landscape by automating scene understanding, emotion detection, audio cue analysis and platform-specific formatting. By embedding AI across content preparation, quality assurance and live analytics, broadcasters can streamline operations, strengthen resilience and create new revenue streams without sacrificing broadcast-grade reliability or regulatory compliance.
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Client Success
Client Success
Entertainment giant leverages Persistent’s solution to measure their audience emotions and reactions during live performances
Client Success
Global media intelligence provider optimizes operations by transforming legacy infrastructure to next-gen cloud platform
Client Success
Engineering a next-generation media advertising platform for a worldwide ad tech leader
Why Persistent?
Proven Track Record
Our solutions help leading studios, streamers, publishers, broadcasters, OTT platforms and gaming organizations launch products and services faster, modernize AdTech and scale player-first experiences-driving measurable growth, higher ARPU and lower run costs.
Customer-centric Approach
Our domain-first, human-centered approach brings together design, industry insights and advanced technology expertise, keeping customers at the center of the solution to deliver impactful digital experiences.
Robust Partner Ecosystem
Our strong partnerships with leading platform providers, Hyperscalers, data platforms and media gaming ISVs – co-building reference architectures, accelerators and integration blueprints. The result: solutions that launch faster today, interoperate across your stack and keep pace with tomorrow’s OTT, streaming AdTech and gaming innovation.
News & Insights
Access our latest thought leadership and update on Telecom & Media.
Article
Reimagining Analytics: The Missing Link in Streaming’s Battle for Audience Loyalty
Article
Kuljesh Puri, SVP & GM of Communications, Media & Technology, Persistent Systems – Interview Series
Frequently Asked Questions
Persistent supports broadcasters in migrating legacy playout systems to cloud infrastructure through structured modernization that minimizes operational disruption. The approach focuses on transforming traditional linear operations into agile, cloud-enabled AI powered ecosystems while maintaining broadcast-grade reliability throughout the transition.
Persistent applies AI to accelerate compliance, captioning and quality control workflows within broadcast operations. These capabilities help reduce operational complexity while ensuring regulatory compliance and enabling faster content preparation for both linear and digital distribution.
Persistent enables converged monetization by supporting cross-screen advertising operations that bridge linear TV and digital streaming inventory. This approach helps broadcasters unlock new revenue opportunities while managing both distribution channels through unified workflows.
Persistent’s approach centers on migrating broadcast operations to cloud with minimal disruption to ongoing services. The methodology ensures continuity of broadcast-grade reliability while transitioning playout and master control systems to cloud-enabled AI powered infrastructure.
Persistent reduces production and playout costs through automation and remote workflows that eliminate traditional infrastructure requirements. The solution maintains broadcast-grade reliability while enabling virtual production capabilities that lower operational expenses.
Persistent builds improved resilience and disaster recovery capabilities into cloud-enabled AI powered broadcast operations as core infrastructure benefits. These capabilities enhance operational continuity and support scalable live-event broadcasting while maintaining regulatory compliance.
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