We partner with media organizations and AdTech providers to build outcome-driven, privacy-first digital advertising solutions across CTV, OTT, streaming, web, mobile and emerging retail media channels. We help organizations move beyond impressions to measurable business outcomes that matter to advertisers and brands.
Our capabilities include AI powered Ad modern platform engineering, privacy-safe audience graphs, clean room integrations, fraud detection, yield optimization and ad-ops automation. At the core is a robust advertising data management platform that unifies data and decisioning across channels. By leveraging AI and real-time analytics, we enable transparent, brand-safe and scaleable advertising ecosystem that improves monetization efficiency and advertises trust.
Benefits
- From Impressions to Outcomes Shift from impression-based selling to outcome-based Advertising products that deliver measurable business results
- Smarter Yield Optimization Increase yield and fill rates with intelligent decisioning, pacing and real-time optimization
- Privacy First Targeting Enable effective, privacy-safe targeting without reliance on third-party cookies
- Trust and Transparency by Design Reduce fraud and improved transparency across the advertising supply chain
- Automated Ad Operations Automate Ad operations to lower costs and accelerate time to market for campaign execution
Offerings & Solutions
AI-Powered Dynamic Ad Insertion
As digital media consumption continues to surge, advertisers increasingly struggle to engage fragmented audiences with messaging that is both relevant and nonintrusive. By using AI to align ad delivery with viewer intent and content relevance, DAI drives stronger engagement and ROI while preserving privacy and ensuring smooth, uninterrupted viewing experience. We help organizations move beyond impressions to measurable business outcomes that matter to advertisers and brands.
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Client Success
Client Success
Entertainment giant leverages Persistent’s solution to measure their audience emotions and reactions during live performances
Client Success
Global media intelligence provider optimizes operations by transforming legacy infrastructure to next-gen cloud platform
Client Success
Engineering a next-generation media advertising platform for a worldwide ad tech leader
Why Persistent?
Proven Track Record
Our solutions help leading studios, streamers, publishers, broadcasters, OTT platforms and gaming organizations launch products and services faster, modernize AdTech and scale player-first experiences-driving measurable growth, higher ARPU and lower run costs.
Customer-centric Approach
Our domain-first, human-centered approach brings together design, industry insights and advanced technology expertise, keeping customers at the center of the solution to deliver impactful digital experiences.
Robust Partner Ecosystem
Our strong partnerships with leading platform providers, Hyperscalers, data platforms and media gaming ISVs – co-building reference architectures, accelerators and integration blueprints. The result: solutions that launch faster today, interoperate across your stack and keep pace with tomorrow’s OTT, streaming AdTech and gaming innovation.
News & Insights
Access our latest thought leadership and update on Telecom & Media.
Article
Reimagining Analytics: The Missing Link in Streaming’s Battle for Audience Loyalty
Article
Kuljesh Puri, SVP & GM of Communications, Media & Technology, Persistent Systems – Interview Series
Frequently Asked Questions
Media companies transition by implementing modern ad platforms that measure business outcomes like conversions, engagement and sales rather than just impressions. Persistent engineers privacy-first advertising systems with real-time analytics and AI-driven decisioning that enable advertisers to optimize campaigns toward measurable results. This shift improves monetization efficiency while building advertiser trust through transparent performance metrics.
Persistent integrates clean room technology by building secure data collaboration layers that connect advertiser and publisher datasets without sharing raw user information. Our platform engineering approach enables privacy-safe audience matching, campaign measurement and attribution within existing AdTech infrastructure. This integration supports outcome-based advertising while maintaining data sovereignty and regulatory compliance across streaming, CTV and retail media environments.
Persistent implements fraud detection systems that use AI-driven pattern recognition and real-time analytics to identify invalid traffic, bot activity and supply chain anomalies. Our approach combines automated monitoring with transparent reporting mechanisms that improve visibility across programmatic transactions. These capabilities reduce fraudulent inventory while increasing advertiser confidence and protecting publisher yield.
AI and real-time analytics optimize yield through intelligent bid decisioning, dynamic pricing and automated pacing that maximize fill rates and revenue per impression. Persistent engineers systems that analyze audience signals, inventory performance and demand patterns to make millisecond-level optimization decisions. This approach increases monetization efficiency for publishers across CTV, OTT, streaming and retail media channels.
Engagement models vary based on platform complexity, integration requirements and business objectives specific to each media organization or AdTech provider. Persistent partners with clients to assess existing infrastructure, define outcome-driven requirements and engineer scalable solutions that improve yield, transparency and operational efficiency. Our approach focuses on measurable business value while reducing time to market for new advertising capabilities.
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