Persistent’s Salesforce experts attended several groundbreaking sessions, connected with industry thought leaders, and gathered some key takeaways that we’re excited to share from the world’s largest AI event of the year – Dreamforce 2023. In this blog, we will talk about how the Salesforce Einstein 1 Platform and Einstein Copilot will revolutionize business, how the launch of Einstein 1 Data Cloud Starter will empower businesses of all sizes, and how expanded partnerships with AWS, Google, Snowflake, and Databricks will enhance data integration to strengthen the future of business.
The Power of Einstein 1 Platform: Revolutionizing Business Operations
Salesforce introduced the all-new Einstein 1 Platform during Dreamforce 2023. This platform aims to enhance productivity across all core and Industry Clouds. Powered by Data, Artificial Intelligence (AI), and Customer Relationship Management (CRM), Einstein 1 promises to revolutionize the way businesses operate.
Einstein 1 focuses on building Trust by ensuring the accuracy and reliability of the data used by its AI capabilities. This emphasis on Trust is crucial as businesses increasingly rely on AI-driven insights for decision-making.
Democratizing Data Access with Data Cloud Starter
As part of the Einstein 1 Platform, Salesforce announced the launch of Einstein 1 Data Cloud Starter. This offering is available for free to Salesforce Sales/Service Cloud Enterprise and Unlimited Edition customers. With Einstein 1 Data Cloud Starter, businesses get:
- 250,000 Data Services credits; 1 TB of data storage; 1 Data Cloud admin; 100 internal Data Cloud identity users, 1,000 Data Cloud PSL; 5 integration users. Unlimited Plus Edition customers will get access to 2,500,000 Data Service credits.
- 2 Tableau Creator licenses.
This move democratizes access to advanced data unification capabilities, empowering businesses of all sizes to harness the power of AI and data-driven insights. Existing Sales/Service Cloud Enterprise and Unlimited Edition customers are encouraged to take advantage of this game-changing offer and will need a trusted partner with the right experience to leverage the new Data Cloud features and capabilities.
Persistent has been a trusted Salesforce partner for over 18 years with engineering, data, and AI experience, making Persistent a top-tier strategic partner for projects of any size.
Expanding Partnerships for Data Integration
Salesforce also announced expanded partnerships with industry leaders to enhance data integration capabilities. These partnerships include:
- AWS: Salesforce is collaborating with Amazon Web Services (AWS) to leverage their data infrastructure and bring data into the Data Cloud. Additionally, Salesforce will utilize AWS’s Bring Your Own Machine Learning (BYOML) models to enhance AI capabilities.
- Google: Salesforce is integrating with Google Workspace to break down silos and enable seamless collaboration and data sharing. This integration will streamline processes and improve productivity for businesses using both Salesforce and Google Workspace.
- Snowflake and Databricks: Salesforce has partnered with Snowflake and Databricks to enable bi-directional integrations from data lakes and Lakehouse architectures. This integration will feed data into the Data Cloud, allowing for a comprehensive 360-degree view of customers.
These partnerships highlight Salesforce’s commitment to providing businesses with robust data integration solutions, enabling them to leverage the full potential of their data and drive actionable insights. At Persistent, our partner ecosystem enables us to create innovative and flexible solutions for our clients across industries and technology domains, bringing unmatched business value to our clients.
Enhancing Customer Experiences with Einstein Copilot
Salesforce unveiled Einstein Copilot, a groundbreaking feature that brings generative AI-based Natural Language Processing (NLP) conversations to users. Leveraging the power of the Data Cloud, Einstein Copilot enables businesses to have dynamic and personalized conversations with their customers in real time.
What sets Einstein Copilot apart is its ability to adapt and learn from each interaction, providing more contextual and relevant responses over time. This feature has the potential to transform customer experiences, allowing businesses to build deeper connections and drive customer satisfaction.
Empowering Businesses with Cutting-Edge Technologies
Dreamforce 2023 showcased Salesforce’s continued dedication to innovation and empowering businesses with cutting-edge technologies. The introduction of the Einstein 1 Platform, along with its various components like Einstein Copilot and Copilot Studio, promises to revolutionize customer experiences and drive productivity across industries.
Furthermore, Salesforce’s expanded partnerships with AWS, Google, Snowflake, and Databricks demonstrate their commitment to seamless data integration and providing a holistic view of customer data.
As businesses embrace these new developments, they can unlock the full potential of their data and gain a competitive edge in today’s digital landscape.
