Digital Marketing for Healthcare-Customer Data Platforms
Customer Data Platforms make end-to-end marketing automation a reality for healthcare provider organizations.
Healthcare consumers in this digital era expect every stage of their care journey to be digital, accessible, and personalized. Whether these consumers are at the start of their journey and looking for a suitable provider, or towards the end of that journey and looking forward to an efficient discharge along with securing post-care services, connected experiences are non-negotiable. Healthcare organizations need a platform to achieve richer patient engagement, hyper personalization & single source of truth to provide actionable insights.
As competition intensifies, a Customer Data Platform (CDP) can empower provider organizations with the ability to make highly personalized patient engagements possible, all while navigating complex regulations and addressing high consumer attrition.
Contact our experts for a 1:1 demo on how your organization can leverage CDP to collect and unify disparate patient data and gather intelligent, actionable, and trusted insights to deliver the right content to the right person on the right channel.
The benefits of building a data-driven end-to-end marketing automation platform with CDP include the ability to
- Design an omnichannel marketing strategy that allows teams to meet their consumers where they are with the right message at the right time
- Build powerful and targeted consumer and patient segments
- Gain easy access to analytics and segment modification capabilities
- Utilize one central user-friendly interface to ensure coherent marketing
- Promote relevant services to the right patients on the right channels
- Conduct ROI analyses that ensure continuous improvement
- Calculate lifetime value or engagement scores to create enriched patient profiles
How Persistent supported Simplyhealth in accelerating Digital Transformation with Salesforce Customer 360
Australian aged care provider, SwanCare transforms patient experiences with Salesforce
Award-winning US Pediatric hospital reduces costs and improves engagement with Salesforce integration
St John Western Australia leverages Salesforce to improve community engagement
Deep Industry Expertise
Domain experience derived from working with leading healthcare providers, as well as innovative health tech companies and academic medical centers across all healthcare segments.
Product & Accelerator development DNA
Our teams bring in best practices from the product development world, coupled with deep technical expertise and industry knowledge. This results in highly relevant products and accelerators that reduce go-live time by 50% and ensure solutions that truly connect with the end user.
Exceptional Delivery Excellence
With Persistent, you can harness a global delivery model backed by experience of delivering 1500+ projects with a CSAT score of 5/5. Our delivery excellence stems from proven industry expertise that clients can leverage to become data-driven and competitive.
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